Study On Marketing Strategy Optimization Of B Tourism Company M Scenic Area

With the strong support of the national macro-policy,the tourism industry is developing rapidly and the change of external environment has brought many new opportunities to small and medium-sized tourism companies.As a member of many small and medium-sized tourism companies,B tourism company also hopes to seize the favorable opportunity in a favorable market environment,which will lead to a new leap of business development.With the company's new tourism project,the flying dragon glass bridge and the glass walkway,the company's revenue has grown rapidly,but the revenue growth has hidden many problems.How to maintain the sustainable momentum of development,so that the current marketing strategy matches the rapid growth of tourism demand,the company urgently needs to adopt effective marketing strategies to adapt to the new development.Based on M scenic area of B tourism company as the subject,this paper through the company introduction,on the basis of comprehensive analysis was carried out on the present situation of marketing,collect related information and data,and using the 4 p theory combing with the policy of the company's existing marketing mix,coupled with the questionnaire survey to the company's current marketing situation of assess and diagnosis,in view of the company's core will guide is not strong,product positioning fuzzy,lack of the whole construction machinery product price system construction,the partial product price is not reasonable,do not have a unified price,distribution channels,narrow channel,problems existing in the traditional promotion methods,etc,make the cause analysis,in order to select the Targeting,the product Positioning,and then separately from the product,price,place,promotion four aspects: the optimization of marketing strategy put forward reasonable suggestions,finally concrete implementation steps of the design and implementation of control and feedback,from the and safeguards of organization,system guarantee,financial guarantee three aspects to ensure the smooth implementation of optimization strategy.In order to assist the company to adapt to the complicated and changeable market competition environment,we hope to improve the existing deficiencies in the existing marketing management and expand the marketing new ideas of the management of the company.