Research On Marketing Strategy Of D Company Y Project

With the rapid development of China's economy in recent years,society has entered the era of leisure economy to a certain extent,and tourism real estate has gradually developed.The rise and development of large-scale tourist resorts is an inevitable product of the development of tourism to a certain stage.Although China's tourism and holiday real estate started late,it has developed rapidly.As the development of scenic spots across China continues to accelerate,the tourism real estate industry has huge room for development.In order to grasp the development trend of tourism real estate,D Real Estate Company launched the Y Wenlv Villa project in Yingde City,Qingyuan City.Based on the understanding of the current situation of Qingyuan's tourism real estate industry,this article takes D Real Estate Company's Y cultural tourism villa project as the research object,analyzes the development trend of tourism real estate industry,and explores new marketing ideas for ecological tourism resort projects around large cities.This article is based on the combing and research of existing real estate project marketing theories,using analysis models such as PEST,SWOT,Porter's Five Forces,and STP as the analysis tools for this study,using the practice survey method of structured analysis,from the policy background Project business communication,analysis of the internal and external environment of the enterprise,horizontal comparison of projects with neighboring competitors and marketing services,etc.,began to study the marketing strategy of Y project,to study the market segmentation,target market and market positioning of Y project,and finally from Product,price,channel,promotion and other aspects of Y project marketing strategy recommendations.Provide suggestions for the marketing work of D Real Estate Company's Y Wenlv Villa project,and also provide useful reference for the marketing management work of other relevant real estate marketing departments.The research in this article is based on a large amount of real data in the actual operation of D Real Estate Company 's Y project,providing Y project with more targeted marketing suggestions and new ideas,which can be used as a reference for related types of projects in related industries.significance.