Strategy A Company Students Tourism Marketing

Through introducing the situation about A company and its college marketingstrategy, finding that it has products, price, private brand and promotion problems.Based on it, analyzing the environment of college marketing, using TOWS analyticaltechnique to evaluate it. Using "4P" marketing strategy to formulate A company’scollege marketing strategy. To guard it can be work well, suggesting some ideas, whichis organization and HRM, CRM and protection of website and network marketing.