Research On Large-scale Management Of Shoutaoyuan In Dengzhou City

In October 2017,President Xi Jinping proposed a great strategy for rural revitalization in the report of the 19 th National Congress of the Communist Party of China.The existence of the three rural issues still seriously affects the development of modern agriculture in China.The scale operation of rural land is a systematic project of “agriculture,rural areas and farmers” and a top-level design under the internationalization and globalization strategy of “agriculture,rural areas and farmers”.The development of large-scale rural land management,the improvement of relevant legal systems,service platform construction and system construction are important components in promoting the improvement of agricultural structure,the stability of rural economy,and the growth of farmers' income.However,China's current population,the per capita arable land area and other factors have caused most of China's agricultural scale development to moderately large-scale development,which is also an inevitable stage on the road of agricultural scale development.Taking the Shoutao Base in Dengzhou City as an example,this paper investigates 78 households in Shoutao Base through field visits and questionnaire surveys,and studies the current situation of Shoutao growers and the problems encountered in the operation process.Through the analysis of the data of the questionnaire,it is found that:(1)At present,there are not many growers in Dengzhou City,and the planting area is small,which causes the planting scale of Zhonghua Shoutao to be small;(2)The low level of fruit farmers' culture leads to the fruit farmers' The importance and influence of the external reputation and sales of Zhonghua Shoutao have seriously restricted the development of Zhonghua Shoutao;(3)The fruit farmers did not make rational use of land resources during the planting of Shoutao,and only managed the cultivation of Zhonghua Shoutao,resulting in a single business model;The planting cost of Zhonghua Shoutao in the early stage is too high,and the fruit farmers' loans are difficult,causing problems such as the interruption of planting of fruit farmers due to economic reasons.Through the reference to domestic and foreign literatures,the following suggestions are proposed for the large-scale operation of the Shoutao Base in Dengzhou City:(1)The government takes the lead in setting up fruit farmers cooperatives,establishing unified standards,and expanding production scale;(2)Strengthening the main business of Dengshu Shoutao Base.Brand awareness,taking the road of brand management;(3)Rational use of resources and diversified development;(4)Introducing corresponding policies for benefiting farmers and building a sound agricultural insurance system.