The Empirical Analysis Between Diversification Strategy And Farmers Cooperative Operating Performance

Farmers Cooperative as main fulcrum of agriculture, as a basic subject drive farmers to enter the market, as a new type of farmers' collective economy development entity, as an effective carrier, the rural social management in the development of the agricultural industrial organization and realize the agricultural industrialization plays a decisive role. And along with the continuous development of market economy, the farmers of the content of the cooperative, cooperation form is more diverse,which promote the development of the farmers cooperative diversity.The diversification strategy is beneficial to the improvement of the farmers cooperative performance, is the key point of this study.In this paper, So this article by means of combining quantitative analysis and qualitative analysis,on the basis of the theory and research method of diversification, combined with the weak position of agriculture in China, analysis how to measure the degree of diversification and cooperative performance evaluation, then use factor analysis and linear regression reveals the farmer cooperatives diversified influence on performance, finally puts forward relevant countermeasures and suggestions.Follow the above ideas, content structure in this paper are as follows: first, the farmer cooperatives method of performance evaluation at home and abroad, analysis of the relationship between diversification and performance is summarized, and then analyzed the connotation of the diversification, elaborated diversified management basic theories and research methods;Second, Definition of relevant concepts, on the basis of farmer cooperatives and the operating performance, analyzes the theoretical basis of diversified farmers cooperatives; Third, use the diversified management number of cross-industry and Hector fanta measure the degree of diversification;Fourth, using the factor analysis method to evaluate the performance of farmers cooperatives;Fifth,and in combination with theoretical analysis of the influence factors of diversification, build the size of the cooperative governance and management risk index, study the effect of farmers cooperatives diversification degree of performance; Sixth, based on the conclusion, puts forward the Suggestions and insufficient.