Farmers Demand For Cooperative Socialization Services And Its Influencing Factors

Since the reform and opening up,great achievements have been made in China's rural economy.However,due to the lack of necessary cooperative service organizations and perfect socialized service system,the cooperative level of agricultural production is still relatively low,which affects the process of agricultural modernization to some extent.This article is based on 5 county,Zhejiang province(city)sampling survey data of 132 farmer cooperatives in the analysis of farmers cooperatives prenatal(unified purchase seeds,etc.),during(agriculture information and technical guidance,etc.),postpartum(product sales,storage,etc.)and 4 class financial service demand,on the basis of through the establishment of the Logistic regression model,study the influence factors of farmers cooperatives socialized service demand.The research results of this paper show that:(1)The level of farmers' cognition and participation in the socialized service of cooperatives is still relatively low,which needs to be improved.In terms of cognition,only 41.56% of the farmers know about cooperatives,24.17% of them are semi-knowledgeable about cooperatives,while 34.27% of the farmers do not know about cooperatives.Participation: only 41.27% of farmers are willing to join cooperatives,29.20% of them have a general attitude,and nearly 30% of farmers are not willing to join cooperatives.(2)From the perspective of information,technology and financial services,farmers pay the most attention to product price information in information services,welcome face-to-face technical guidance in technical services,and have the most urgent demand for credit sales of agricultural materials in financial services.(3)According to the priority of social service demand,the most urgent demand of farmers is the sale of agricultural products,followed by the provision of information and technical services,and the third is financial services.(4)Econometric analysis model results show that the planting scale and product quality have a significant impact of farmer social service demand,specifically planting scale of cooperatives prenatal,financial service requirements are significant at the 1% level,the influence of the cooperative during or after service requirements are significant at the 5% level,the influence of peasant household production and operation scale,the cooperative before,during or after the probability,the greater the demand and financing services at the same time also need to get credit support in order to ensure its normal operation.Compared with grain growers,tea growers and fruit growers have a significant effect on postpartum service demand,with a significant level of 5%,but the latter two have a significant negative impact on the demand for prenatal service of cooperatives.Based on the above research conclusions,this paper proposes the following policy Suggestions:(1)Through technical training and guidance and related knowledge publicity to improve the awareness and participation of farmers.(2)The comprehensive service capacity of cooperatives should be improved by increasing government funds and credit support.(3)Through vigorously cultivating and developing new agricultural business entities,Improve the scale of operation.