Study On The Development Of Small Towns With Tourist Characteristics Of Huitang Based On Health-Preserving Culture

Under the current strategic background of vigorously implementing “rural revitalization” and “idyllic complex”,China's urbanization process has steadily advanced,and the development of small towns has also ushered in important development opportunities.On the one hand,the state has introduced a series of policies to support the cultivation of characteristic towns,and the tourism characteristic towns have also entered a period of vigorous development.On the other hand,with the rich material life of residents,people's health needs are increasing,and the health and wellness market is also facing unprecedented development prospects.Therefore,this article takes the health culture experience as the starting point,focuses on the health culture in the tourist towns,and proposes targeted suggestions for the development of tourism-oriented towns based on health culture,thus developing a personalized,distinctive and differentiated The healthy town of the town provides a new path for the tourism town to avoid homogenization competition and achieve sustainable development.Firstly,based on Marxist demand theory,symbiosis theory,global tourism concept and sustainable development theory,this paper expounds the concept of health preservation culture and the related concepts of small towns with tourism characteristics and the relationship between them.Combined with the development situation of the small towns with the characteristics of tourism for health preservation in China and abroad,this paper analyzes the four typical cases of successful development and concludes that the development mode should be determined according to its own characteristic resources,and the culture of preservation of health can be excavated.The formation of cultural characteristics and other successful experience and inspiration for reference.On this basis,selected Changsha Huitang tourism characteristic small town as the research object,using literature research method and inductive analysis method to analyze the development conditions of Changsha Huitang Town based on health culture,it is found that the Huitang town is endowed with natural health culture resources,hot spring health culture resources,medical health and health culture resources and There are many kinds of health culture resources such as rural health culture resources,and the health culture has rich connotation and cultural experience space.As for the current achievements of the Huitang town,it has the conditions for applying the health culture to the town and further development.In order to conduct more in-depth research,through questionnaires and field research,the health culture experience level of the current tourists in the town of Huitang Town,the satisfaction of the health culture experience project and the overall satisfaction of the town were investigated.Insufficient resource development,undifferentiated levels of health culture experience,health culture characteristics of health experience projects are not prominent,and the supporting facilities of the town are not perfect,and the overall strength needs to be improved.Therefore,based on the needs of the health culture experience and the problems faced by the current development,the Huitang town under the health culture orientation should clearly define the development orientation,actively construct the health town complex,and determine the multi-level health culture experience model.The guiding principles are scientifically and orderly developed,and specific improvements are made to the current problems to develop a diverse health culture experience project.