Research On The Status Quo And Development Countermeasures Of The Operation Mode Of Adida's Characteristic Town From The Perspective Of The Health Care Tourism Industry

In recent years,with the proposal of rural revitalization strategy and the promotion of new-type urbanization,it has become an important measure for new-type urbanization to develop local characteristic towns,which plays a big role in fostering industrial transformation,helping farmers increase efficiency and income,and boosting regional economic development.At the same time,with people’s pursuit of health maintenance,tourism and leisure,towns featuring health tourism gradually appear in people’s vision.Compared with the common tourism destinations,these towns have gradually become a new fashion and hot spot.Facing new opportunities and challenges,Ashuda,a new characteristic town in the city of Panzhihua,well adheres to the concept of innovation and development,actively integrates resources,scientifically reasons,researches and uses more scientific and effective operation mode,which has become the key factor to realize the sustainable development.It has also become a reference for the other similar towns aspiring to develop health tourism.The present thesis first briefly outlines the background,basis,purpose and significance of this research topic,and summarizes the domestic and foreign research status,determines the research ideas and methods of this paper,and clarifies the focus,difficulties and innovative points of this paper.Afterwards,the overview of basic theories is introduced,which elaborates the basic theories related to the research content,and mainly summarizes and explains the theories related to the healthy tourism industry,characteristic towns and business administration.The main part is the analysis of the current situation of development and operation of the characteristic town of Ashuda,introducing and analyzing the general situation,operation mode,operation mechanism,and then reviews and summarizes the main explorations made by Ashuda in the process of developing the health care tourism,summarizes the current achievements,finds out the problems existing in the operation and development of Ashuda,and analyses the causes.The SWOT model is applied to analyze the operation development strengths,weaknesses and the opportunities and threats.Subsequently,A small town in Qingchengshan is taken as an example to analyze and summarize the experience that can be used for reference from the aspects of policy support and guidance,the grasp of market demand to strengthen project construction and improve infrastructure.The paper puts forward the countermeasures and suggestions for the operation and development of the characteristic towns of Ashuda from the perspective of the healthy tourism industry,and puts forward four kinds of countermeasures and suggestions:strengthening the operation and development safeguard measures,implementing the brand development strategy,focusing on strengthening marketing,and strengthening the investment of operation and development elements.The present takes the characteristic town of Abanda as an example,studies the current situation of the operation development of Abanda from the perspective of health tourism industry,analyses the problems’and causes,finds out the key factors to realize the sustainable operation development,and puts forward countermeasures and suggestions,which can provide reference for the good operation and development Ashuda and other similar towns.