Research On Marketing Strategy Of Jiangxi H Camellia Oil Company

In recent years,with the rapid development of China's economy,our country has taken on a new look,the people's living standards have been continuously improved,and the awareness of green health care has also increased.Socialism with Chinese characteristics has entered a new era.The main contradictions in our society have been transformed into contradictions between the people's growing needs for a better life and the development of unbalanced development.The people's dietary consumption needs and consumption structure have undergone tremendous changes.As a natural green organic health cooking oil,camellia oil is increasingly sought after by consumers and enjoys a huge market potential.The development of the oil tea industry and the expansion of the tea oil company's development are of great significance to meeting the new needs of consumers,promoting rural revitalization and solving the problems of agriculture,rural areas and farmers.This paper comprehensively analyzes the development of the camellia oil market and the common problems of camellia oil companies,and has conducted relevant market questionnaire surveys around the marketing environment of camellia oil.Through the collation of questionnaire data,systematically analyzed the relevant factors affecting consumers' purchasing desires.On this basis,it carried out in-depth and systematic research and analysis around the marketing problems of Jiangxi H Camellia Oil Company,and based on its analysis results and The SWOT analysis matrix diagram,combined with the basic knowledge of marketing theory,proposes a marketing promotion strategy from four aspects: product,price,channel and promotion.In addition,in order to ensure the marketing promotion strategy can play a better role,the paper also puts forward relevant strategies and safeguards.