Marketing E-commerce Strategy Research On Green-sea Camellia Oil

With the rapid development of modern information technology,a variety of new media emerge in an endless stream?the network platform with the huge spread effect has become increasingly prominent,and more companies recognize the importance of e-business marketing?For example,the domestic edible oil companies have opened the portal,microblogging?and WeChat public number,etc.,on this basis to carry out e-commercial marketing activities,and achieve good results?After the edible oil companies actively intervene in new media,but also makes the edible oil industry market advertising and content of which have been a major change?Camellia oleifera is the most characteristic of China's main edible vegetable oil resources?It is of great strategic significance to improve the self-sufficiency of edible vegetable oil,improve the production and consumption structure of edible vegetable oil,ensure the safety of national grain and oil and promote the comprehensive development of mountainous areas and increase the income of farmers?This paper introduces the history and current situation of the development of Camellia oleifera industry,analyzes the development of green tea and tea brand in the system,and takes the green tea and oil industry as an example?Through the research on the tea oil industry,the development of electric business,Combined with the Green Sea brand and other domestic tea oil brand of the actual situation in the analysis of the status of China's tea industry and the problems faced by the theory from the perspective of practical use of the relevant analysis tools for the brand's internal and external environment The specific analysis,the existing problems to make a study and put forward the brand electric business marketing strategy?...