Research On The Innovation Of O2O Operation Management Mode Of M Company

With the continuous deepening of the Internet application field,“new retail” has become the main trend of future industry development.In the future,the development of e-commerce will break through the limitations of the platform and integrate online and offline to realize the scene-based and accurate experience-based services.In this situation,O2O's operating model highlights its development potential with its unique advantages,such as online trading,trackable transaction records,high transparency of marketing promotion effects,strong support from its users,and O2 O operating model.Operators can bring huge profits to the company through multiple profit models.Therefore,in view of the application boom of O2 O operation mode,this study takes the O2 O operation mode as the entry point,and combines M company as a practical case to carry out specific research on its O2 O operation mode application status,problems and future innovation development strategies.First of all,based on the comprehensive theoretical system of O2 O operation mode at home and abroad,the company's O2 O operation status is analyzed in detail from the aspects of organizational structure and assessment system,service and marketing status,and O2 O operation effects.Secondly,through the analysis of the current status of the operation mode of M company O2 O,reveal the problems in its operation.Finally,on this basis,the corresponding innovation and optimization strategies are proposed for the M2 O2 O operation mode to enhance the company's O2 O operation efficiency and promote the transformation and upgrading process of the company's O2 O operation mode.The research found that there are many problems in the current O2 O operation mode of M company,such as the fuzzy positioning of O2 O operation mode,insufficient integration of operation platform,backward service concept,low operating mode,poor customer management system and insufficient support of logistics system.To a certain extent,it has affected the transformation and upgrading of the company's operations.Therefore,the research combines the relevant concepts and theories of O2 O operation mode,according to the actual situation of M company,clarifies the company's O2 O operation mode positioning,realizes the seamless connection of online and offline marketing,provides personalized and high-quality service positioning,and builds and improves the company's network marketing system.The innovation platform double-exempt policy attracts high-quality merchants and establishes a multi-user contact logistics service system,thus realizing the transformation and upgrading of M company's O2 O operation mode,which makes M company occupy a favorable position in the fierce market competition in the future.