Research On A Company’s O2O Operation Model Optimization Under The Internet Background

In the past decade.the domestic market has experienced several rounds of pervasive consumption.and the Internet is permeating people’s life and work at an alarming rate.Various data show that online shopping has become the most potential marketing direction of the retail industry in the face of the increasingly mature e-commerce market and various e-commerce platforms.In the environment of e-commerce,more and more enterprises start to explore the operation mode that is more suitable for their own enterprises.In the future,the development of e-commerce will break through the limitation of the platform,integrate online and offline,and realize scenario-based and precise experiential services.This paper takes O2 O operation mode as the entry point and company A as A practical case to carry out A specific study on the application status,existing problems and future innovative development strategies of O2 O e-commerce operation mode in the context of the Internet.Firstly,in full combed domestic and foreign about the operation mode,O2 O related theory system,based on the development situation and the operation mode of A company’s present situation has carried on the detailed elaboration and analysis,but also reveals the current problems of typical O2 O operation mode,on this basis,combining with the trend of the development of the industry,the introduction of the current advanced operating technology and experience,put forward the corresponding optimization strategy of innovation,further enhance the company’s O2 O operation efficiency,promote the optimization and upgrading process of company operation mode.Through in-depth study found that the process of the development of A company,its business model has experienced several major strategic adjustment,but there are still many problems,restricted the further development of the company,such as the imperfection of the cloud business model,understanding of O2 O model is not clear,the inefficiency of online fusion,its marketing level management coordination mechanism,which has disadvantages,logistics and service security system is not perfect,etc.In this paper,in combination with the practical situation of A company,in view of the existing problems and development trend,put forward the optimization advice,further optimize the industrial layout and the marketing pattern,strengthening comprehensive logistics and service security,to realize the seamless connection of online marketing,so as to promote the company to optimize the operation mode,in the fierce competition in the market environment to achieve greater development.