Study Of The Development Strategy Of SX Fund Management Co.,Ltd.

With the deepening of the economic system reform in our country,the development of private equity funds also ushered in the historic opportunity,at the same time,in order to promote the development of China's private equity funds fast and safely,the related department and organization strengthen the supervision to private equity investment fund.At present,the private equity investment fund industry has broad development space,but at the same time,it is also faces many challenges.SX fund management Co.,LTD.is a private equity investment fund management institutions,which was founded in June 2016.It is in its infancy,Knowing how to formulate the reasonable development goals and find suitable development strategy for its own in the current environment that is full of opportunities and challenges has great significance for SX fund management Co.,LTD..This paper is based on the above background,through analyzing the current situation of private equity investment fund industry and researching the theory of strategic management research at home and abroad,first of all,using PEST analysis tools,analyzes the macro environment of the enterprise,and then,analyzes SX fund management co.,LTD.'s competition situation,points out opportunities and threats it faces,and then,analyze the internal environment of the company and valuate its strengths and weaknesses that it faces scientifically and objectively,finally,by establishing EFE matrix,IFE matrix and SWOT analysis,in turn,choose focused differentiation strategy for SX fund management co.,LTD.,and establish a safeguard system for strategic implementation in talent cultivation,product innovation,financial management,team building and enterprise culture.At the same time,I hope to provide some reference for similar private equity fund management institutions.