Research On The Development Strategy Of D Private Equity Fund Management Co.,Ltd.

Private equity fund is a kind of equity financing originated in the last century,as a direct financing method,and bank loans and other indirect financing forms a powerful complement.This kind of financing method first appeared in the United States,in our country development time is not long,but the development is extremely rapid.Since the 1990 s,the private equity investment industry has been open to foreign capital first.As the only financial sub-industry with no license monopoly and large-scale opening to foreign capital,it has become one of the fastest-growing industries although its size is far from being compared with banks,brokerages,insurance or public funds.The financing problem of small and medium-sized enterprises(SMEs)in China has become a social problem.If SMEs play an important role in the process of national economic development continue to be hindered by the financing problem,their strong development momentum will be damaged,and then affect the overall development of China's economy.From the current financial environment in China,bank loans can not fundamentally solve the problem of capital shortage of SMEs,especially SMEs.Because of its small size,light assets and other factors,small and medium-sized innovative enterprises lack effective ability to resist risks,and there is no effective way to obtain loans from banks.Secondly,through direct financing,the existing market for small and medium-sized enterprises more demanding than expected.Therefore,in a comprehensive view,the key to solve the financing difficulties of SMEs lies in relying on financial services to provide more financing channels,and private equity investment funds is such a very suitable way of financing.This paper takes a local private equity firm as a research sample,analyzes the problems in recent years,explores the reasons behind the problems,and puts forward some countermeasures.This article is divided into five chapters.In the first chapter,the background of this paper is described,and the significance of this topic is apparent combined with the actual situation in China.Then comb the research results of domestic and foreign scholars in this field,so that readers have a preliminary understanding of the research status in this field.At the end of this part,the article briefly expounds the structure,innovation and deficiency of the article.The second chapter defines the relevant concepts of private equity investment funds,and explains the theoretical framework of private equity investment funds from its essential attributes,basic characteristics and organizational forms.The third chapter introduces the specific content of the case,including the main cases and problems,the specific analysis of the case from four angles.The fourth chapter analyzes the causes of the problems in this case,trying to find the relevant countermeasures to solve the problems.The fifth chapter is a summary of the Enlightenment of the case,through the analysis of the above two chapters,summarizes four strategic recommendations,hoping to give private equity fund investors,policy makers or policy makers some reference.