Research Of Competitive Strategic On The M Educational Counseling Company

With the development of human society from the era of agricultural economy and industrial economy to the present,it was said that the era of knowledge economy and information economy has coming,and the imponance of educational consultation has been unprecedentedly enhanced.College education,professional education and social education were affected by the explosion of knowledge and information,which on the contrary increases people’s learning costs.Therebore,professional education consulting emerges as the times require,and gradually matures with the development of the market.Based on the theory of competitive strategy and strategic management,the research tools of PEST,product life cycle,key success factors and five-force model were used to analyze the external environment and internal conditions of M Education Consulting Company.The favorable environment and adverse conditions were found out,the advantages and disadvantages of the company clarified,and the competitive strategy and development of M Education Consulting Company studied.At the same time,through the analysis of enterprise value chain.resources and capabilities,as well as the development process,organizational structure,product system,marketing strategy,shareholders and human resources and other internal environment of the enterprise are focused on combing.Based on the analysis of internal and external environment using SWOT and STP analysis methods,M Education Consulting Company strategically was positioned,and the implementation measures put forward to protect the competitive strategy.Solving several problems of M educational consulting company’s competitive strategy was focused on in the paper:the external competitive environment faced by M educational consulting company;internal strengths and weaknesses;the development path of future competitive strategy;and the safeguard measures of competitive strategy.