| Engineer Consultation is a Service Industry which is developing by Nation, rapidspeed of which is thanks to market economy development and reform of investmentsystem in China. Compared to Engineer Consultation Industry in Developed Country,domestic Engineer Consultation Industry is starting later but with fast speed ofdeveloping, complication in industry, fierce competition. The crucial things ofEngineer Consultation are how to get direction in market, catch hold of opportunities,develop business scope, and find out strategy of enterprise development. The thesis istaken Tianjin C Engineer Consultation Company (shorten as Tianjin C Co.) asexample, to find mission of company, to make a viable competitive strategy ofcompany development, and put an effective proposal of current measures onimplementing and controlling, according to current company situation, businesscircumstance, internal and external environment.First of all, thesis introduces the origin and development for oversea and domesticEngineer Consultation Industry, which is recounts on background of Tianjin C Co.. Itapplies PEST method for analysis macro external environment, whereas, mircoexternal environment is by Potter’s Five Force Model. Secondly, thesis focuses oninternal environment of company, which is covering visible resources (finance,organization, assets etc.), invisible resources and Human Resources. The opportunities,treats, strengthens and weaknesses of Tianjin C company are found through a strategicmanagement tools of SWOT. The SWOT matrix is laid the foundation for the optionof enterprise competitive strategy. Finally, Tianjin C Co. determines the combinationcompetitive strategy between overall cost leadership and differentiation, which is onbasis of Potters’3competitive strategies.The correct competitive strategy is attached with effective implementation andcontrol. Tianjin C Company puts forward on optimization of organization structure,construction of enterprise culture, formation of core competitiveness, sets upcontrolling systems, improves quality control management, and finally makesrealization of enterprise competitive strategy. |
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