Chengdu Taii English Brand Strategy Study

With the deepening of economic development in the market today, the brand has become the most effective means of competition businesses, one of its corporate existence and development of reusable self-evident. Daishi English in Chengdu, represented by private English language schools in the training industry, in the cloth by the process of development and expansion has been set initially to realize that only a strong brand, in the white-hot competition in the market in order to survive and develop. However, with the development of the west, Chengdu, the deepening of opening up, Chengdu Foreign Language heat a constant temperature, for a time, Chengdu, the emergence of hundreds of foreign language training institutions, Private places such as Chengdu Daishi English language training "old" series has been to New Oriental Education and brands represented an unprecedented challenge. Daishi English in the fierce competition in the fully exposed in the concept of brand management, brand building, brand management, and there is clearly insufficient. In this context, Daishi English paper would be the importance and necessity of brand management, brand competition and brand objectives carried out a detailed study, which developed a brand building for its six strategic approach and the implementation of the strategic approach to the five step. And proposed to build a number of recommendations Education, True brands.The concept of the system implementation of brand strategy, maintain and enhance the educational value of the assets is the brand research focus of this article. Innovations of this article is to creatively put forward to cultivate and strengthen the educational products of the brand, improve the training school of the core competitiveness of specific proposals put forward to educate product innovation, particularly in service innovation, cultural innovation, and foster innovation as a mechanism foundation, through the brand strategy, management and team management to enhance the training school's core competitiveness.This paper mainly uses the SWOT analysis a detailed analysis of internal and external competitive environment of Daishi English; the use of GUEST (Guest) model analysis of how customer-centric brand-building; while three levels of product-model analysis of how to create educational Product core competitive advantage.In this paper, the general process and the research framework consists of five parts. The first chapter topics of this paper is the background and significance and the theoretical basis for brand management strategy; second chapter with the strategic management ideas and methods of the Daishi English internal and external environment analysisTo Daishi English approach to develop brand strategy and lay a solid foundation; third chapter from a height of brand strategies for the Dai family in English drawn up a detailed brand strategy and approach; fourth chapter elaborates Daishi English approach to the implementation of brand strategy steps; r in order to build up a strong and true brand for Daishi, the Fifth Chapter puts forward solutions and recommendations to enhance its brand recognition, reputation, students and parents to brand loyalty.