The Research On Financial Strategy And Countermeasures Of SW Business

As the world’s economy into a period of adjustment with deep transition, the international economic situation is complicated, the business environment has changed dramatically. In this environment, effective development strategy has become the main problem of modern enterprises to maintain business development, play a competitive advantage. Financial strategy as an important part of enterprise development strategies, the effective development and implementation of strategies to promote the early realization of development goals. Modern financial strategy is based on internal and external business environment, from corporate strategy point of view, through financing, investment, distribution activities, the rational allocation and efficient use of capital and enhance their competitive advantage and achieve an overall strategic objectives, long-term and creative planning. The goal is to maximize enterprise value by configuration and use of capital.The paper regard the chemical industry of SW companies for the study, the study method use the combining of financial strategy matrix theory and corporate life cycle theory and case, through the calculated, collation and analysis of SW enterprise 2010-2014 financial data during five-year period combined with the internal and external environment and strategic objectives. put forward constructive comments of SW when enterprises face difficulties and opportunities for developing financial strategies and investment, financing, income distribution, cost management measures, make the financial strategy meet the needs of corporate strategic objectives, to provide financial support to achieve business goals for the company. It also provides some useful reference for SW companies to develop financial strategies and countermeasures.The article is divided into six parts. The first part is an overview, introduces the background, significance, research objects and methods article research. The second part of the corporate strategy and related theoretical knowledge of financial strategy were introduced, including the content and the relationship between corporate strategy and financial strategy, financial strategy matrix theory and corporate life cycle theory. The third part introduces the basic situation of SW companies, and analyze on the use of financial strategy matrix theory, draw SW companies location in the matrix. The fourth part analyzes the strategic choice by the financial and corporate financial strategy matrix lifecycle, recommendations SW enterprises currently fit to take defensive financial strategy, proposed by restructuring, technological innovation and the second venture enterprise value creation perspective. The fifth part describes the macroeconomic environment and strategic objectives of SW businesses, and from financing, investment, distribution and cost perspective put forward suggestions of financial strategy strategies of the SW company. The sixth part is the conclusion.