Research On The Strategy Of Improving Service Satisfaction Of P Property Insurance Company

With the development of the economy and the enhancement people’s awareness of insurance,the property insurance industry in China has developed rapidly in recent years.More and more insurance companies are opening,and competition has become increasingly fierce.Because of the same clauses,the similar products and the sharing channels between each property insurance company.The phenomenon of homogenization competition is very prominent.Insurance companies began to recognize the importance of insurance service in the market competition,and the significance of insurance service for the development of enterprise.However,due to the lack of perfect service system and effective service improvement measures,consumers have lower evaluation of service satisfaction.To improve service satisfaction,we need to find out the reasons why the current service quality is not high.Based on the relevant theories of insurance service,this paper used the questionnaire survey method to collect relevant data of customers’attention and satisfaction,and used the four scenarios model to explore the problems existing in P property insurance company about insurance service.At the same time,the statistical analysis method was used,to further verify the significant effect of customer satisfaction on loyalty.Finally,in response to the problems found,this paper will propose many targeted strategies to improve service satisfaction from different perspectives such as insurance technology,staff training,differentiated services,reduction of indemnity amount disputes,and product optimization.Insurance service is not only the carrier of insurance but also an important means for insurance companies to keep competitive advantage.We can enhance the company’s brand value and improve customer loyalty by improving service satisfaction and building the core competitiveness of the company.