Research On Improving The Service Quality Of Auto Insurance Claims Of Ningxia Branch Of X Property Insurance Company

In recent years,with the gradual improvement of people's awareness of insurance,the social security function of insurance has become increasingly prominent,and people's demand for motor vehicle insurance is growing.In order to win the market scale,insurance companies have adopted more and more intense competition for customers.The blind matching of vehicle insurance fees in the insurance market and the decline in the quality of claims service have resulted in the loss of the value of insurance.In recent years,the Insurance Regulatory Bureau has issued a number of documents on corresponding measures to rectify this kind of chaotic phenomenon.This paper is based on the background of the last large-scale reform of commercial auto insurance rates in the auto insurance industry.The latest commercial vehicle insurance premium rate reform rules force property insurance companies to shift their management focus from blindly focusing on business scale to improving customer service level.As the source and final value of insurance protection,vehicle insurance claims service and customer satisfaction level have become the top priority of all companies.This paper uses the method of combining theory with practice,under the background of the established automobile insurance industry,through the basic introduction of the relevant theories used in the paper,to analyze the status quo of automobile insurance claims service of Ningxia Branch of X Property Insurance Company;firstly,through the theory of customer satisfaction,from the perspective of customers,to analyze the current automobile insurance claims service problems of the company;secondly,using service profit.The employee satisfaction theory in the profit chain theory focuses on the analysis of the reasons for the problems in the automobile insurance claims settlement from the perspective of employee satisfaction.Secondly,through the claim risk management theory,the advantages and disadvantages of the relationship between the risk prevention management and eustomer satisfaction are analyzed.Finally,combined with the results of the previous analysis,this paper puts forward specific measures and suggestions to improve X Property Insurance Company's automobile insurance claims service to improve customer satisfaction and promote the sustainable development of the company's business.