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Research On Enterprise Cultural Construction Of Xinbai Pharmaceutical Industry

Posted on:2020-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:X C ZhuFull Text:PDF
GTID:2439330575985323Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
With the changing of social environment,market environment faced by firms are also changing so much,if the enterprise culture too rigid to keep up with the trend of the era of construction,unable to adapt to the changing market environment,resulting in enterprise production and operating costs continue to improve,the survival and development of the enterprise.Therefore,in order to win the opportunity of development in the transition period,the construction of enterprise culture conforming to The Times should become an important part of enterprise construction.In the process of corporate culture adjustment,the construction of corporate culture is an important content.The subject is peculiar,but universal.With the constant development of the Chinese market,the size of the market also presents the unprecedented expansion,to be in an impregnable position in the intense market competition,many enterprises choose to raise the competitive power of itself by means of cultural construction,strengthen the management mode and management system of construction,China's enterprises to smoothly transition task,depends on the construction of enterprise culture.Namely,the construction of corporate culture is one of the important preconditions for the smooth development of Chinese enterprises.Xinbai Pharmaceutical is an enterprise of the author,which is a relatively mature pharmaceutical company.In this paper,the author takes the construction of enterprise culture of Xinbai Pharmaceutical as an important object of analysis.By analyzing and exploring the process of the construction of enterprise culture,the author discusses the development process of the construction of enterprise culture in China.In the process of research,this paper mainly adopts the method of combining theory with practice,and USES a variety of analytical tools to analyze the enterprise culture construction of Xinbai Pharmaceutical.Specifically,through to the new hundred pharmaceutical enterprise culture construction of the basic analysis,the new pharmaceutical framework of cultural construction,cultural construction thought,the main problems existing in the process of cultural construction and cultural construction of the overall framework are discussed in this paper,summarizes the current main problems of the enterprises in the construction of culture,to the enterprise culture construction puzzled for further solution,which makes the model to fit the development of the enterprise culture construction,enhance the enterprise's cultural development level,to the further development of the enterprise to provide lasting power.In short,on the basis of learning the theory of corporate culture,this paper takes the corporate culture of Xinbai Pharmaceutical as the object of research and analysis,analyzes the problems in the process of cultural construction of the enterprise,and finds out the corresponding solutions.The research results are not only conducive to providing technical support for the cultural construction of Xinbai Pharmaceutical and promoting the development of the enterprise,but also to guiding the cultural construction of Chinese pharmaceutical enterprises,driving the development and growth of Chinese pharmaceutical enterprises and enabling Chinese enterprises to achieve substantial development in the fierce international competition.
Keywords/Search Tags:Xinbai Pharmaceutical, enterprise culture, Cultural construction
PDF Full Text Request
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