Research On Cultural Construction Of Yifeng Pharmaceutical Chain

Since the reform and opening up, the enterprise culture construction has played a positive role in promoting the development of Chinese enterprises. Whether the enterprise culture has the cohesive force, has the incentive staffs function, has decided the enterprise culture in the enterprise development direction. Enterprise culture construction should focus on the core competitiveness of enterprises, and continuously improve the economic benefits of enterprises and scientific research level, so that the healthy and steady development of enterprises. This is the importance and necessity of strengthening the construction of enterprise culture. Based on this, this paper to Yifeng pharmaceutical chain enterprise culture construction research, first of all about the relevant research were literature review, and elaborates on the concept of corporate culture and corporate culture construction, regard it as the theoretical basis of this paper. Followed by an analysis of Yifeng pharmaceutical chain enterprise culture present situation, from Yifeng pharmaceutical chain business situation that the enterprises in the governance structure, staff management and logistics and distribution business exist certain problems, from the endogenous level, which is insufficient and the construction of enterprise culture is inseparable. Yifeng pharmaceutical chain need to uphold "all to customer value oriented" concept as the core, adhere to the take the customer as the center of business model innovation and change, provide the value of goods and services for customers’ health. The three pairs of Yifeng pharmaceutical chain enterprises culture construction of investigations related to the construction of culture, draw the current situation and the problem of Yifeng pharmaceutical chain enterprise culture. Finally Yifeng pharmaceutical chain enterprise culture implementation, requires the evolution of profound understanding of the corporate culture, and perfect the assessment mechanism of the corporate culture, broaden the channels of communication, the establishment of innovation mechanism, the corporate culture of scientific and objective evaluation and through the mobilization of all the staff to participate in the construction of enterprise culture. Hope to bring new vitality and power to the development of Chinese enterprises.