Research On The Development Strategy Of Inspection And Maintenance Operation Of The EMU Of CRRC Changchun Railway Vehicles Co.,Ltd

In recent years,China's transport infrastructure construction has been gradually completed and put into use.People's travel modes are becoming more and more convenient.Not only do they have many choices of transport means,but also travel time has been greatly shortened.Behind the tremendous changes in China's rail transit transport situation,the company has played an important role in research and development,test,new construction of railway passenger cars,maintenance and operation services.With the continuous development of high-speed railway construction,the market of EMU will develop well in the next few years.As the number of EMU on-line will continue to increase,and the market demand of EMU maintenance business will also increase.Overhaul operation and maintenance business has become one of the company's three major business sectors,of which EMU overhaul business accounts for the largest proportion of rail passenger car overhaul business.It is expected in the future,the overhaul business of the EMU of the company will reach its peak.With the EMU manufacturing business will gradually face the saturation of the domestic market,EMU maintenance business will become the main economic support of the company in the future.Although the company has a high market share in the domestic maintenance and maintenance industry,but there is still a big gap compared with CRRC Qingdao Sifang.Therefore,the status of EMU overhaul operation and maintenance business in the market competition is very important to the company's future development.Under this background,combined with the theory of strategic management,overhaul business process and management,aiming at enhancing the competitive advantage of EMU overhaul operation and maintenance business,this paper analyzed the internal and external environment of the company,formulated the development strategy related to the EMU overhaul and maintenance business of CRRC Changchun Railway Vehicles Co.,Ltd.,and finally put forward the strategy implementation and safeguard measures.Although the company's market share in the domestic maintenance and operation industry ranks second in 2018,there is still a big gap compared with CRRC Qingdao Sifang in the same industry.Therefore,the position of EMU maintenance business in the market competition is very important for the future development of the company.Firstly,on the basis of the overview of the current situation of CRRC Changchun Railway Vehicles Co.,Ltd.and its EMU overhaul operation and maintenance business,this paper analyses the problems existing in the current stage of the EMU overhaul business,including the fixed market space share of the overhaul business,the difficulty of market expansion,the low domestic market share of the EMU overhaul of the Company.The operation system of EMU maintenance business of the company is still unreasonable,and there are still gaps compared with other enterprises in the same industry.Secondly,it analyzes the external environment of inspection and maintenance operation of the EMU of CRRC Changchun Railway Vehicles Co.,Ltd.from the macro environment and industry competition environment,and carries out the internal environment of the enterprise from the aspects of enterprise organization factors and management system;Use SWOT analysis to study the internal advantages and disadvantages,external opportunities and challenges of the inspection and maintenance operation of the EMU of CRRC Changchun Railway Vehicles Co.,Ltd.The results show that: the overall macro-environment of CRRC Changchun Railway Vehicles Co.,Ltd is improving,the industry's competitive environment is not fierce,resources and capital are sufficient,the internal advantages are better than the disadvantages,the external opportunities are better than the threats,and according to SWOT The analysis matrix believes that the EMU maintenance and operation business should choose vertical integration and market penetration strategy of “opportunity and advantage”.On the basis of giving full play to the advantages of the company itself,we should take advanced technical means such as big data and artificial intelligence as strategic driving force,actively guide production departments to cooperate with market departments,maintenance departments and suppliers to find feasible market opportunities,occupy a larger market share in the field of EMU maintenance and operation,and creating the core competence of the Company.Finally,based on all the above analysis,the development strategy goal,the implementation of the development strategy and the safeguard measures in the implementation process of the inspection and maintenance operation of the EMU of CRRC Changchun Railway Vehicles Co.,Ltd.are proposed.It is pointed out that the company should formulate a specific strategic plan on the basis of the overall development strategic objectives,especially on the sales objectives,technical system and operational system development goals of the maintenance and maintenance business of EMU.By improving the maintenance technology and shortening the maintenance time,the company can save the operation cost of the enterprise,ensuring the quality of the maintenance and ensuring the comfort and safety travel of residents on the basis of greater profits for the enterprise.