NJ Bank Wealth Center Customer Relationship Management Research

Since China's reform and opening up in the 1970s,the domestic economy has achieved a leap-forward development,while the growth of personal wealth is unprecedented,and thus the birth of the domestic wealth management business.Get more and more commercial banks to pay attention to the wealth of the center of the operation of the most important business is that we mentioned the latest development of the wealth management business.This kind of business capital occupies the capital is relatively low,on the one hand can bring commercial banks to the huge benefit of intermediary business,on the other hand can also help banks get more high-end customers,which can bring a multi-channel source of profits and Service-oriented bank forward.Therefore,the domestic commercial banks want to achieve transformation,then for the wealth management center is the operation of this transition process is an essential part.During the decades of rapid economic growth,the pocket money of our residents has become increasingly plentiful and has achieved phenomenal growth.At the same time,the focus of competition in the global financial industry has shifted to retail business.Many commercial banks have Wealth management business attention,expect to build their own competitive advantage.However,the needs of banks facing customers is getting higher and higher,the industry's competition is increasingly stalemate,the bank's current customer relationship model defects are increasingly reflected,so to establish a highly efficient and fairly complete CRM system Enhance their own competitive advantage is the trend of the times.Based on the theory of CRM theory and wealth management,this study focuses on the wealth management business of small and medium-sized banks in China,and analyzes the actual situation of NJ banks in contact with each other.What is the wealth management strategy of small and medium-sized banks?Point of view,while the customer's needs and business to achieve what is the goal,but also in the process of business,sales model and CRM and financial planner positioning in the shortcomings and problems given the corresponding recommendations And improvement measures.This paper first describes the current situation of CRM in domestic small and medium-sized banks,and then analyzes the problems such as the imperfection and the defects of CRM,such as sales and operation mode,which appear in NJ Bank in combination with the empirical research and normative analysis.Problem,at the end of the article also on the issues mentioned in the study given the corresponding improvement measures and solutions-NJ Bank in order to upgrade their CRM system,you can adjust the organization's existing structure,improve the existing Marketing strategy to achieve.In addition,this article also gives the corresponding recommendations and programs to improve the NJ Bank Fortune Center operations and CRM.