| Tourism resources, as the complex combination of natural endowment and intervention of human beings, have become an important base for regional economic development. Presently, China's government treats the development of tourism resources as the spotlight and as a new way of regional economic development. However, the evaluation of tourism resources and its construction of the development model are fateful to the realization of economic growth. Existing documents have considerable achievement on tourism resources evaluation, selection and model building and so on, but they are inadequate on the choice of factors and the weights of the tourism evaluation, on the understanding of misuse the experience of other County area for reference, on the exploration of tourism resources development models, on the coordination of tourism resources management models and so on. The understanding of connotations of tourism resources should fully embody basic attributes and contents of tourism objects. The evaluation of tourism resources should display aesthetic, philosophical and ethical values, which tourism resources possess. The selection of models to develop tourism resources should emphasis on the integration of all the regional factors. Different tourists differentiate on the evaluation of tourism resources. The complexity which influences the interaction of tourism resources is relatively small.By using the combination of simple matrix and fuzzy mathematics, this paper makes spatial structure evaluation, potential evaluation, classification evaluation, characteristics evaluation, classification of tourism resources and capacity estimate of the Golden Tourism Belt of Three Gorges. Based on SWOT analysis, this paper build the development, management and open models for the Golden Tourism Belt of Three Gorges, from the integration of regional tourism resources. The results are as follows.(1) Tourism resources are abundant in the Golden Tourism Belt of Three Gorges with high quality, and their distribution mainly concentrates along the main line and the tributaries of Yangtze River.' In the region, mountains stretch long and unbroken for thousands miles, rivers wind their ways around mountains. It is a place of long history and of profound cultural heritage, and of one-area-rwo-anises, with magnificent natural scenery as hills, water, forestry, springs, waterfalls, Gap, hole, etc, and rich cultural flavor as Bayu culture, national culture, immigrant culture.Three gorges culture, anti-invasion war culture, urban culture, etc. The Golden Tourism Belt of Three Gorges has a total of 3,194 tourist resources monomer, with 0.098/km density. Space composition of the Golden Tourism Belt of Three Gorges is quite different among various districts. Especially the tourism resources of urban tourism groups are abundant, with richer spatial structure and larger heterogeneity. Point tourism districts along river are large in total, but low of the space portfolio degree. Qutang Gorge, Small Three Gorges, Chongqing negotiations site, famous mountains of Goghst City are respectively natural and humane attractions of internationalâ… potential for the development, with fuzzy scores 89.1, 82.2, 85.2 and 83.8, respectively. Small Three Gorges, Tiankengdifeng, the Jiefangbei downtown, the Three Gorges Museum, City Lights of Mountain City, are respectively natural and humane attractions of international II potential for development with fuzzy scores 77.8, 75.6, 78.5, 76.6 and 76.2, respectively.(2) 23.43% tourism resources monomers of the Golden Tourism Belt of Three Gorges ordinary or good. Among them, 69â…¤monomers accounts for 2.16% of the total, 121â…£monomers and 241â…¢monomers are respectively 3.79% and 7.55%, 317 ordinary monomers below the third level accounts for 9.93% of the total.The characteristics tourism resources of the Golden Tourism Belt of Three Gorges involve natural and cultural characteristics and non-material culture. Three Gorges along the Yangtze River, the representative of gorge landscape, Wushan man site, the representative of history, Tiankengdifeng of Fengjie and Red Dam of Wuxi the representative places for exploration, Baidi City and Zhangfei Temple of Fengjie, the representatives of Three Kingdoms culture, Fengdu, the Ghost city, the representative of ghost culture, etc, constitute the tourism system with variety and multifunction, involving the combination of natural scenery and profound history. The framework for the development of the Golden Tourism Belt of Three Gorges is one-axis, bipolar, two-areas, and four-joints. One axis refers to the traditional tourism line of Three Gorges along Yangtze River, which is the future important developing axis of Three Gorges along Yangtze River. It is the lifeblood to the survival of Three Gorges Tourism, an important axis to joint different districts. Bipolar, one polar is the core region, focusing on main urban districts with the tourism and hospitality functions. The other polar is future Three Gorges tourism core region, focusing on the Golden Triangle region, constituted by Wushan and Wuxi. Fengjie, and having the attractive international tourism market function, attractive national tourism function and attractive local tourism function. Two areas refer to, the district of tourism integrated by WanZhou, and Zhongxian, and the other district of tourism integrated by Changshou, Fuling, Fengdu, Shizhu.Four-joints: based on the Big Three Gorges tourism geographic conditions and future traffic development pattern, the plan of Big Three Gorge Tourism should be adopt, that is, to joint Shanxi province to the north; Hubei Province, to the east; Hunan Province, to the south; Sichuan Province, to the west. The capacity of tourism environment of the Golden Tourism Belt of Three Gorges is 1540643 per/day. Its capacity in main nine urban districts present larger than point tourism districts along river. The Golden Tourism Belt of Three Gorges stimulates the employment of 40,761 per day. In addition to Wushan county focused on tourist attractions, the main nine urban districts has more obvious advantage in the stimulated employment than that of point tourism districts along river, which is in accordance with the daily tourism environment capacity.(3) SWOT analysis could present the strength, weaknesses, opportunities and threats of tourist attractions. For different types of tourist districts, SWOT is important because it could strengthen advantages, reduce disadvantages, seize the opportunities, and reduce threats, so as to keep the innovative core competitive power. The Golden Tourism Belt of Three Gorges possesses unique tourism resources, especially the valley landscape of Three Gorges along the Yangtze River, the profound cultural heritage of Three Gorges, and the colorful folk customs. According to the tourism resources portfolio characteristics, the tourism resources of the Golden Tourism Belt of Three Gorges can be divided into: the main urban patches (Urban Landscape), and valley and river patches (natural scenery).The tourism resources nodes of the Golden Tourism Belt of Three Gorges well couple with the distribution of traffic pattern. For example, the golden waterway connects east and west of China. Five rays stretch Sichuan province. A ray and the Yangtze River go through Hubei province. Two rays stretch to Hunan province and Guizhou province. Meanwhile, the advantages of tourism resources and tourism industry of neighboring tourism districts link the Golden Tourism Belt of Three Gorges with Bohai region, Yangtze River Delta and Zhu River Delta and other regions. Presently, the Golden Tourism Belt of Three Gorges is inferior in the aspect of overall brand image, of tourism market development, of the coordination of tourism industry elements. The lack of accurate position and unified planning, the rigid tourism market mechanism, the low quality of tourism enterprises, the poor traffic circulation and aging products have become the bottlenecks for the development of ht golden tourism belt of the Three Gorges.(4) The western development strategy curbs the ecological degradation of the Golden Tourism Belt of Three Gorges. The 11th Five-Year Plan and the new rural construction provide more opportunities for the tourism development of the Golden Tourism Belt of Three Gorges. Based on the above analysis, this paper thinks that the Construction of Yangtze River Economic Belt and the construction of new Sichuan and Chongqing economic cooperation Belt should become the golden opportunity for the tourism development of the Golden Tourism Belt of Three Gorges. SWOT of the Golden Tourism Belt of Three Gorges should optimize the relationship between tourism development and ecological environment, based on the coupling of the new tourism forms and resources. Government could accommodate migrants from the reservoir area though the development of tourism. The simple canyon sightseeing tours should be changed into various types, displaying the charm of unique tourism resources. The Golden Tourism Belt of Three Gorges is the typical case of tourism resources development in poverty-stricken regions. The contradiction between opening investment environment and the guarantee of the interests of local residents becomes the inevitable question for the tourism development of the Golden Tourism Belt of Three Gorges.PPT strategies emphasis government as leaders, and regard the benefits and development of the poor as the main consideration. SWOT analysis of the Golden Tourism Belt of Three Gorges makes creative expression of differences in operating characteristics, according to the configuration features of municipalities or district tourism resources portfolio.(5) Bifeng Gorge, Ke Rock, Huang Mountain, Shanxi model, etc are successful domestic scenic enterprise management model. Among them, Shanxi model, Bifeng Gorge model are local government-led models. But they are promoted by the coordination of tourism department and resources department. In the process of operation, the government-led models result in a smaller market, while the business-led models lead to a contrary result. As far as the Golden Tourism Belt of Three Gorges concerned, the Shanxi model has more reference significance. Apart from integrating resources, which demonstrates the scale operation and scale effect and promotes the effective integration of the market, resources, products, it forms a strong investment and financing platform to ensure the coordinated development of exploration and protection of tourism resources. The management and operation model of the Golden Tourism Belt of Three Gorges integrates the operation of resources and assets, mainly based on the separation of enterprise from government, on the separation of ownership from management, and on the distribution of interests. The focal points of tourism resources development should be placed on the tourism resource in the nine districts of the main urban and other districts. And the tourism resources development should reflect the unique, dangerous, marvelous landscape features. Urban tours, with the Mountain City impression theme, World Warâ…¡hero city tours, the city of spring," a leisure place for weekends, the beautiful garden of the city", the Huguang Old Meeting site, Eighteen Stairs, etc, should be the main characteristics after the integration of tourism resources in the mine districts of the main urban and other districts.(6) Anti-invasion war park is a key tourism construction project, with the inherent value of revolution by using the effective art forms. The integration of other districts involves scenic spots development and key construction projects. The regional development should emphasis on culture and adventures, and the scenic spots development should show the functions and the characteristics of the objects, and the key construction projects should formulate the specific approaches for development, from the realization of regional integration, functions, position and the subject. According to the attraction, size, distribution, and yearly tourist's capacity, this paper classifies tourism nodes of tourism spatial structure: the main urban, one node, Wanzhou; Fuling, Wuxi, Wushan, two nodes; Fengjie, Fengdu, Changshou, Yunyang and Zhongxian, three nodes. The tourism development of the Golden Tourism Belt of Three Gorges should fully integrate all tourism nodes, highlight the comprehensive advantages, and promote more of economic growth.(7) Marketing is the keypiont of nodes integration in the tourism industry chain of the Golden Tourism Belt of Three Gorges and of perfecting the balanced interests among" eat, live, walk, visit, purchase and entertainment". The current tourism situation needs change the government-led operation model and adopts the market-led operation model by market tender corporate sponsors and other means, which makes a flexible Big Three Gorges. The touring ships may enable tourists to enjoy the main natural and humane attractions along the Three Gorges. The relative independent tourism operation mode, with touring ship as the core, breaks the pattern that the open cross-regional tourism resourced can hardly be operated in a closed way, and promotes the Three Gorges tourism to the leisure und consumption times, and also is the key to display image and quality of Three Gorges tourism. The invest and operation model has changed the government-led invest situation and guaranteed the development and protection of tourism resources in the Golden Tourism Belt of Three Gorges, from the investment platform construction, the total investment budget, the funding source, the expected investment income,the investment timing and other aspects. On the development ideas, the tourism resources will be developed and operated by the tourism development corporation, based on the integration of the Golden Tourism Belt of Three Gorges and involved tourism resources. With the integration of hotel industry and travel agency, the operation rights will be handed over to hotel operators. With the integration of cars and ships, the operation rights will be handed over to transport companies.(8) Tourism, to a certain extent, is only semi-public welfare industry. Government investment can only play a catalytic role.Only by the large absorption of social idle funds can guarantee the healthy development of tourism. Apart from government financial subsidies tends, the tax relief, financing support,-the transfer of resources, praise and punishment are also effective measures for the tourism development of the Golden Tourism Belt of Three Gorges. The participants of tourism are large in number and wide in range, but the comprehensive qualities of participants are crucial to determinate the sustainable development of a region's tourism. Therefore, the talents supply and demand information platform should be constructed to create sound atmosphere in the Golden Tourism Belt of Three Gorges, from the aspects of optimization of personals, talents training, talents absorption and encouragement. The cross-regional integrated organization should be framework to coordinate and guide the will for participation the tourism resources of different sectors and department, and to resolve conflicts. The organization system, apart from the lead by government, should actively absorb non-governmental organizations and public participations.(9) Based on the tourism resorts with clear themes, prominent characteristics, the direction of tourism of the Golden Tourism Belt of Three Gorges should be combined tours: a combined tour of landscape eyesight and holiday travel, a combined tour of lake touring and gorges and villages touring, a combined tour of waterway and land. This paper studies and ascertains the nature of tourism resources of the Golden Tourism Belt of Three Gorges and draw out the framework of its development and operation model. From the perspective of regional integration, this paper provides decisive bases for the framework of tourism resources development models by government and the intervention of activities by other organizations, and enriches the understanding of tourism resources models, and provides the references for the framework of regional tourism resources development models.
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