| Timber resources are an important strategic material for the development of the national economy.The continued development of China's economy has led to strong demand for timber demand in the industry,but China's timber resources are relatively scarce.Since 1998,China has started to implement the “Natural Forest Protection Project”,which has reduced the domestic forest resources year by year,and the contradiction between supply and demand has been increasing.Along with the complete cessation of the commercial harvesting of natural forests in the state-owned forest areas of Heilongjiang Province in China,the tension in the supply of high-quality timber in large diameters has been aggravated.In recent years,the international attention to sustainable development and the strict control of the timber harvesting and transportation process have led to the continuous increase in the price of imported timber into the country.In the context of the “Belt and Road”,the state is constantly calling on Chinese companies and investors to “go out” and invest and build factories abroad.This move will not only ease the shortage of timber in China,but also stimulate local economic development.This paper takes Homeland Wood Industry Co.,Ltd.as the research object,takes Ukrainian forestry,Guangdong wood processing industry and Guangdong wood sales market as the research background,analyzes the current situation of the enterprise,pays attention to its existing problems,and analyzes the reasons.Specifically,it includes: production difficulties,sales dilemmas,lack of independent brands,the company's financing is not smooth,lack of strategic management,lack of financial strategy,employee turnover and other issues.Focusing on the above issues,this paper uses the PEST environmental analysis method to analyze the policy of domestic and international political environment for enterprise support from the perspective of enterprise development strategy,analyze the overall situation of domestic and foreign economy,forest product trade situation,forest tourism situation,and analyze domestic and foreign society.Environment,the technical environment under "Internet +".At the same time,using the Porter's five-force competition model to analyze the threats of potential competitors entering the company,the substitution ability of substitutes,the bargaining power of buyers and the current competitiveness of competitors in the industry,fully study the external environment of Homeland Wood Co.,Ltd.Using the value chain analysis method to analyze the internal environment of Homeland Wood Industry Co.,Ltd.And carry out SWOT analysis method to analyze the advantages,disadvantages,market-based and threats faced by the company.With the help of analytical methods,the paper deeply analyzes the internal and external problems of the enterprise,clarifies the ideas,and proposes the development strategy and implementation methods of Homeland Wood Industry Co.,Ltd.The development strategy of Homeland Wood Industry Co.,Ltd.is: to improve the company's structure in the near future and seize the market;to create its own brand in the long-term,to develop polymorphism and gain international market share.Practice the green development strategy,the "Internet +" development strategy,actively seek strategic partners,and accelerate the overall development strategy of localized production.Through the establishment of an independent brand image,we will deeply cultivate the "Internet +" industry,and at the same time,we must ensure the stable and real-time production and operation strategies and financial strategies,in order to realize the overall development strategy of Homeland Wood Industry Co.,Ltd.At the same time,strengthen service management and control,do a good job of user maintenance,and be a lifetime after-sales manager.Actively maintain the "Internet +" industry,pay attention to personnel training,and do a good job in risk management.With strong determination to complete the safeguards of the implementation of the strategy. |
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