Analysis Of Siemens (China) Co.,Ltd. Business Strategy And Enlightenment

Siemens GmbH is one of the world's largest electrical and electronic companies,with a full range of electrified value chains,offering a wide range of products and industry solutions.An important part of Siemens' achievements since entering China has its roots in the strategic sense of the company.Siemens fully grasps the pulse of China's market,thus driving enterprise technology and innovation,and is guided by the Chinese market,constantly adapting to changes in the Chinese market.This article takes Siemens(China)Co.,Ltd.as a case to study the business strategy adopted by the company,and then summarizes the reference and enlightenment for the development of Chinese electric enterprises.This paper analyzes the internal and external business environment of Siemens(China)Co.,Ltd.,and interprets the company's business strategy from the company level,management level and function level.The strategic choice of Siemens(China)Co.,Ltd.is drawn,with the most emphasis on the ability to create value in sustainable development and the ability of the brand to win the trust of customers in the long run.Based on the analysis of the company's business strategy,this paper summarizes the recommendations for Chinese electrical companies.China's electrical enterprises should enhance product diversification awareness,thereby diversifying business risks and promoting synergy between businesses.Enterprises should continue to increase investment in research and development and break through key technologies.Adopt a digital production plan to respond to changes in market demand in a timely manner and to more flexibly arrange production plans.Actively shape the brand image,pay attention to product design and assume social responsibility.China's electrical enterprises should attach importance to the human resources planning combined with the business strategy,improve the talent incentive system,enhance organizational vitality and employee loyalty,and should also recognize the role and importance of corporate universities at the strategic level,pay attention to and take measures.Optimize settings.Chinese electrical companies seeking international development should also make full use of localization strategies to strengthen their competitiveness in foreign markets.