Study Of The Investment Adjustment On The Business For Siemens In China Case

Background Significance:In recent years, multinational enterprise Siemens company invested in China to undergo major business structure adjustment and change. Historically, Simens has experienced three big transformations in the Chinese service structural adjustment, these transformations are Siemens according to the outside competition situation the change continual readjustment own business structure process. With China's market increased opportunities and increasing competition environment, Siemens China company also constantly adjust their own business structure to better expand in China business, maintain operations in the competitive advantage. For such a huge multinational enterprise Siemens company, it is how to adjust business in China? How to integrate in China so much business? Such a integration for Siemens company future business structure adjustment what reference value and meaning? It is this paper will be concerned about and discusses the content.Main Contents:this paper from the Germany Siemens into China in 1872 to start the business, this paper introduces the Siemens company business in China the status and characteristics of adjustment. The first part of the thesis expounds mainly the Germany Siemens company in China business structure composition and development condition, Siemens, a German business in China structure composition and characteristics, Germany Siemens in China business structure in different periods of development process.In the thesis the second, three parts introduces Siemens, a German company in business development process with the fifth period of some fourth, separately from the structural adjustment of the situation, the business structure adjustment of business structure adjustment the effectiveness of reason and restructuring was discussed.In the paper last part, mainly described the Germany Siemens to future business structure adjustment basic trend, first introduced the influence of the Germany Siemens business structure adjustment of several factors:China's political changes, China's market opportunities factors, Siemens global strategic layout and each business performance factors in China. Then gives the Germany Siemens business in China, and the future development of the basic trend of Siemens company will be based on the existing opportunities and resources, and put some non-core business into core business in market competition, form the advantages and advantageous position.Main Conclusion:Facing China market environment which competes more and more, Germany Siemens will further through business strategic adjustment of Siemens, this paper put forward the predictable future operations in the development trend of the structural adjustment:Siemens company in China some business unit will adjust gradually exit, some business units will continue to enhance the core business unit, grow to become throughbusiness strategic structure adjustment in China continue to maintain a competitive advantage.