| 3G is approaching. As the symbolized mobile value-added services differentiated from 2G or 2.5G, mobile video will be delivered to mobile end user through mobile networking and mobile handset in order to break through the bottleneck from listening to seeing. This is intending to grow to be the killer application. British Marketing Research and Strategy Analytics Consulting estimated, there is going to be more than 150 million users will have their mobile video experience by 2008. The overall marketing will increase to $470 millions.The global mobile marketing has been approaching the 3G epoch with kinds of new types of emerged services among which mobile TV,mobile video,video short message will be dominating the value-added service with tremendous potential. Mobile carriers in Korea and Japan have greatly accomplished in mobile value-added areas and benefit quite a lot from that with high user ARPU. With the great opportunity of 3G coming and the breakthrough of the networking speed, mobile video definitely turns to be one of the main streams of mobile value-added service. Therefore, understand the development of mobile video in each country will have significant impact on the China mobile policy as well as how to grow China mobile value-added services in future.Given 3G is coming, China mobile operators have focused on how to maintain the diversity of the service and how to merge video,LBS(Location Based Service) and IMS(Instant Messenger Service). As a matter of fact, mobile video is dramatically increasing all over the world to take up more 3G market share.This article will first explain the definition and taxonomy of the mobile video server and later on to use the PEST and SWOT analysis method to try to demonstrate the mobile video development on 3G... |
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