Research On Evolution Path Of Business Model Of Company A Engaged In SaaS Enterprise Service

With the development of interconnection technology,more and more enterprises begin to use the power of the Internet for development and daily operation.The Internet,especially cloud services,can help enterprises improve their competitiveness,which is the general trend of future business.As a service mode of cloud computing,SaaS technology has shown great advantages and better market prospects.However,in the turbulent situation of technology and market,enterprises engaged in SaaS services often have to face the choice of life and death.Especially,what kind of business model they should adopt and how to evolve the business model has become a difficult problem for many enterprises engaged in SaaS services.This research takes A company which is engaged in SaaS service and has achieved great success as the research object.Through the longitudinal study of the development process of A company,this paper tries to summarize the evolution path of A company's business model and the key factors driving A company's business model evolution,and to provide reference for enterprises who wish to engage in SaaS service industry.Firstly,this study combs the domestic and foreign literature on business model and business model evolution in detail and on this basis,puts forward the analytical framework of this study.Secondly,this study collects relevant research data of(Company A through triangular data,and forms a case database.Next,this study divides the develop ment stages of A company according to the theory of enterprise life cycle,and uses the commercial canvas tool to analyze the business model of A company in each stage.and further uses the SWOT analysis tool to analyze the internal and external driving factors that promote the evolution of A company's business model.Finally,this study draws the conclusion that A company has experienced four stages:agent stage,single-product stage,one-stop stage and value platform service provider.At the same time,the analysis of the evolution path of A company's business model also finds that external factors,market,technology,capital and agent,as well as internal factors,products,revenue and sales are the key factors to promote the evolution of A company's business model.Key drivers.In practice,this study can provide some reference for the development of domestic SaaS service companies and the evolution of business model.In theory,this paper supplements the research on business model of SaaS service industry,and the framework of business model research constructed can also serve as a reference for subsequent research.