Research On M Bank's Service Model Construction Of SaaS Cloud For Finance

Along with the huge changes in the international economic situation and new normal development period in domestic economy,China's financial institutions are bearing enormous operating pressure.AT the same time,from the perspective of social stability and development,the government is encouraging more institutions to provide financial inclusion.How can the traditional financial institutions find the right way to internal restruction,how can these small micro-financial institutions survive and develop,these issues are measuring the wisdom of the senior manager in the financial sector.This paper attempts to study the SaaS cloud for finance.The work will base on the mature application of SaaS cloud in other sectors.By showing the domestic and foreign data of financial sectors and other data,the paper try to discover the potential market of the SaaS cloud for finance.through the analysis of requirements of the target market,the core function of SaaS cloud for finance can be defined.How can M Bank gain the market reputation based on its advantages,how to set up their own product service portfolio and how to carry out marketing activities,all these questions are answerd in accordance with the in-depth study.The paper also explores how to creat the ecology of finance among SaaS customers.Through the research of this paper,it will provide a helpful reference for the transformation of financial sector.It can be a model of the implementation of cloud computing technology policy using in the financial sector.It will help the financial enterprises to focus on the characteristics of financial services;It will provide more benefit to those small micro-financial enterprises engaged in financial inclusion.And the ultimate aim is to promote the healthy development of the financial industry.