Study On The Tourists'Crowded Perception And Coping Behavior Of West Lake Scenic Spot In HangZhou

In recent years,with the arrival of the era of mass tourism,China's tourism industry has developed rapidly.However,behind the prosperity and development of tourism,various problems are also emerging.Due to the imperfect system of national paid vacation,the problems of environmental quality decline,congestion,supply and demand contradiction appeared in the process of rapid development of tourism industry.At present,most of the famous scenic spots in China have serious overloading phenomenon,which leads to the decline of the quality of tourists' travel experience.Congestion perception is an important index to measure the psychological capacity of tourists in a scenic spot,and it is an important factor affecting the sustainable development of scenic spots.Tour,tourists perception perspective based on the understanding of visitors to the scenic overall perception of crowding situation,study the main factors that affect the perception of crowding;research on the classification of tourist coping behavior,mediating effect of coping behavior of tourists crowded between perception and satisfaction on the basis of.It has important theoretical and practical significance for improving the current situation of scenic spots crowding,improving the quality of scenic recreation experience,scenic spot management and sustainable development of scenic spots.This paper takes the Hangzhou scenic spot in West Lake as a case,starting from the angle of tourists,through on-the-spot investigation and interviews to obtain relevant data,firstly,analysis of domestic and foreign scholars on the basis of relevant research on the perception of crowding in-depth understanding of factors with independent samples T test,one-way ANOVA and Pearson correlation analysis of West Lake scenic tourist's perception of crowding to conduct the study;secondly,the visual evaluation as the main data collection methods,through curve estimation model and social norm model to measure tourist psychological capacity;thirdly,coping behavior classification of tourists face pressure to crowded,and try to explore the mediating effect of coping behavior between the perception of crowding and satisfaction;finally,the West Lake scenic tourist crowded the existing problems were analyzed,and put forward some suggestions to solve the problems.Through research and analysis:(1)West Lake scenic season factors affect visitorperception of crowding are:gender,age,occupation,income,personnel type,travel times,peer tourists expectations and service facilities,transportation facilities,ecological environment factors;West Lake scenic Pinti affect visitor perception of crowding are:age,travel the number of tourists,expectations,service facilities and ecological environment.(2)measured by curve estimation of season season tourist psychological capacity of peace were 800 square meters per 448 people,414 people,through the crowded standard measured season season visitors are most willing to peaceful psychological capacity of people to accept the CMC 301?600 interval,two measurement methods were identical,proved that the scientific research results.(3)the coping behaviors of tourists in the face of crowding stress are divided into 5 categories:time transfer,spatial transfer,direct coping,rationalization and absolute substitution.Coping behavior has mediating effect between crowding perception and satisfaction.Finally,on the basis of the conclusions,this paper puts forward reasonable suggestions and measures to improve tourist satisfaction in view of the current situation of scenic spots crowding.