Study On Market Competition Strategy Of Jiangxi Bank

With the deepening of the reform of China's socialist market economic system,the development of the financial sector can be further improved by enriching the financial instruments and participants in the financial market and expanding the opening level of China's banking industry.It can not only consolidate the achievements of the opening up of China's banking industry,but also make up for the deficiencies in the process of opening up and improve China's banking market system.As a new force of China's commercial Banks,jiangxi bank has provided strong financial support for the development of China's regional economy.Jiangxi bank adhering to the "service the local economy,small micro enterprises,community service" market positioning,build in "two small financial"(small micro finance,community financial)as the core features of the financial system,through continuous innovation,advancing with The Times,efforts to enhance the level of financial services and modern banking standards to fully meet customer demand.At present,the bank of jiangxi province has entered a new development environment,occupy a certain share in the local market,but because of its social and economic development,resources are relatively backward,etc.,influenced the development and competitiveness of ascension,especially in succession have mushroomed edition comes out of a new type of financial institutions have also brought in jiangxi province bank impact and challenges.Therefore,how to seize the opportunity in the complex market competition to obtain a certain market position,and long-term sustainable development,is the first thing jiangxi bank should consider.Based on the market at home and abroad for reference,the competitive strategy theory,on the basis of research results and practical experience of jiangxi bank market competition,the macro and industry environment,advantages and disadvantages,opportunities and threats,has carried on the system analysis,determines the bank competition strategy positioning and differentiation of jiangxi market competition strategy,and from the reform of internal mechanism,improve customer management,innovation,product development mechanism,strengthen risk control system,accelerate the construction of talent,Suggestions on building enterprise culture of jiangxi banking market competition strategy of the implementation of the measures.The main conclusions are as follows :(1)bank of jiangxi,as a new force in the financial market of jiangxi province,is of great significance to the long-term development of local economy.The deposit and loan market share of jiangxi bank occupies the first place in jiangxi province,which has played a positive role in promoting local economic development public welfare undertakings.(2)jiangxi bank not only has unique geographical advantages,branches all over the province,sufficient funds,a solid foundation of customer trust and other competitive advantages,but also has business development difficulties,lack of innovation ability,lack of high-quality talents,weak internal governance mechanism and other competitive disadvantages;It not only has the development opportunities brought by increased national financial policy support,national economic development transformation and credit risk reform,but also faces the challenges brought by downward pressure of national economy,interest rate marketization,increasingly fierce market competition,Internet impact,social credit environment to be optimized,and lack of talent introduction mechanism.In order to achieve further and long-term development,jiangxi bank must make full use of its strengths and avoid its weaknesses,analyze the problems in its development from multiple dimensions,perspectives and nodes,and gradually explore its own market competition strategy based on various factors.(3)in jiangxi province,Banks should on adhering to the "service the local economy,small micro enterprises,community service" market positioning,build in "two small financial"(small micro finance,community financial)as the core features of the financial system,continuous research and development on "hardware" brand as the representative of diversified financial products,through financial leasing co.,LTD.,and so on many innovation,effectively broaden the jiangxi enterprise financing channels,to help in the province of high-quality enterprises to speed up the implementation of "going out" strategy;(4)in jiangxi Banks should adhere to the "lift quality,increase efficiency,strengthening the transformation and upgrading,the innovation driven" development direction,turn "way,restructuring,short board,risk prevention" the general requirements,to strengthen the construction of the transformation of business processes,network transformation,service mode improve,etc.,strive to become a service place of SAN miguel,jiangxi people's own bank.Jiangxi bank should choose to implement differentiated market competition strategy,focus on building modern banking financial institutions and enterprises,and provide customers with more high-quality and efficient financial services.