The Study Of The Business Model Of Medical Health Under The Background Of The Fusion Of Internet And Health

With the development of economy,people's requirements for health have increased to a high level.For people's health need could not be satisfied by traditional medical resources,some new technology should be introduced to solve the problem of insufficiency of health supply.The fusion of Internet and health industry provide a new idea to solve the problem,in which mobile health is the most representative method.In such circumstance,depending on the theory of platform economics and the theory of industry convergence,the thesis will summarize the current business model and questions of mobile health industry.Meanwhile,the development of business model employed in “Chunyu Doctor”,which is the most influential mobile health enterprise,will be discussed.On this basis,some innovative proposals would be offered.Finally,the thesis will be summarized in order to reach the conclusion that the obstacles and prospects of mobile health in our country.