Research On Profit Model Of Internet Medical Industry

Medical treatment in recent years,the Internet has gradually entered People’s Daily life in China,and the investment and participate in people’s hands raised year by year,the health care industry is developing fast,by the end of 2015 medical Internet users scale has reached 138 million.But that didn’t make the rapid development of Internet medical enterprise gain huge profit,in fact,the whole,there is currently no profitable Internet medical industry in our country.Appear this kind of phenomenon for many reasons,one of the very important reason is that China’s Internet medical enterprises have yet to find suitable for their own profit model.Many well known,for their own profit model for any the rise and fall success or failure of an enterprise is crucial,Internet medical is no exception.Therefore,taking the advantage of the Internet vigorous development the good situation of medical industry,for this kind of enterprise find the profit pattern of scientific,reasonable and sustainable development,make its profit realization of Internet in medical industry’s profit,is the current Internet medical enterprise in China to pay attention to and solve the important issues.This paper introduces the current our country Internet medical industry overall macroeconomic environment and the status quo of Internet medical industry as a whole has not been profitable,with an ageing population and the government’s support for the research background of medical informatization,expounds the choose for China’s Internet medical and research purposes for the development of suitable for their own profit model,then summarized the domestic and foreign scholars research on profit model,combing the relevant theories of profit model at the same time.On the basis of this,the author by Internet medical ningyuan the first landing of the new three board enterprise science and technology as an example,through the study of ningyuan the organizational structure of science and technology,business model,and based on the five elements of profit model profit object,profit point,profit lever,the analysis of the source of profit,profit barrier for the customers range of ningyuan profit model of science and technology,hospital doctors patients and the third party bank institutions,such as the value of customer value--that is,to provide customers,such as convenient medical services,medicine,electricity,and to providehospital infection prevention and control system,the related activity-for profit activities,including business development and infrastructure construction,source of income,platform service,software sales revenue,the income of a third party channels,as well as the ability to make profits persistence,cooperation with the outside world to enhance the core competitiveness and maintaining advanced,software research and development,and expanding the platform layout.In ningyuan technology its in all kinds of losses in the crisis.There is a bigger risk profitability.To this end,the paper suggested ningyuan technology can seize the for-profit higher business,actively expand Internet layout,strengthen cooperation with more variety of third party,the profit pattern of a good ecosystem.At the same time in terms of electronic medical records and data interconnection to establish its own core competitive ability,enhance the user viscosity,improve the user experience,expand the user pay point.Finally,through the case analysis above,it is concluded that the Internet medical paying party may exist,and the corresponding requirements,at the same time in terms of policy,the Internet medical lack medical insurance connection policy environment,lack of user information security system established,conclusion the development of Internet medical need to form closed-loop medical service,online,improve the user visits the experience.