Research On PPP Model Of Orient Landscape Company

Business model is a kind of form existing in the process of enterprise management.It formed a unique business model through the investment,operation,output and other actions of enterprise.The change of business model reflects the changes of the industry market environment and the present situation of enterprise management,also affects the choice of the strategic direction of the enterprise in the future.The research of business model is to describe and analyze the market positioning of the enterprise survival.It is the foundation to achieve the enterprise strategic target and provides a theoretical reference for the enterprise's sustainable development.As the first listed landscape company in Chinese landscape industry,Orient landscape company pays constant attention to the change of national policy and the market trend.Which is one of the macro strategies for the company to keep good performance for a long time.With the increase of the intensity of local governments on urban construction,and for the sake of the comprehensive development of the project,the garden project began to appear in the form of a diversified package.The government's requirements for landscape engineering no longer stay in the landscape greening level,also consider low impact development,industrial layout and agricultural sightseeing.In changing the appearance of the city at the same time,it is necessary to consider how to bring the economic benefits for finance.From 2010 to 2013,the development of Orient landscape company encountered unprecedented crisis.The traditional patterm of garden construction project needs enterprise advancing money in the preliminary,thus forming a large number of accounts receivable of enterprise.Faced with these changes,the Orient landscape company conducted a large number of market research and data analysis.After repeating attempt,the Orient landscape company determined the development in next nearly five years,which takes the PPP model project as the main line.This paper discusses the theory of PPP model in brief,mainly analyzes the change of business mode of Orient landscape company and researches the process of PPP model taking root and sprouting in Orient landscape company.From internal cause and extermal cause,this paper analyzes the reasons why PPP model produced in Orient landscape company,explains the way that Orient landscape company promotes in the PPP project and the division and function of different majors in the project,as well as the economic benefits brought by PPP model in the near future.Then this paper summarizes the problems existing in the PPP project.Through the analysis of the contracted project case,the paper points out that the frame quota is too high in the PPP project,but in fact the project landing is difficult,and gives practical and effective suggestions for the selection and signing of the PPP project in the future.Under the background of PPP mode prevailing in the garden industry,it has important theoretical and practical significance for the enterprise itself and the landscape industry to study the optimization and integration process of PPP model and the future planning of Orient landscape company.The implementation of PPP model is an opportunity and also a challenge.It has both risks and value.It needs a reasonable application to realize another leap for Orient landscape company.