Study On Brand Building Of Orient Securities Brokerage Business

The development of China's securities market has twenty years of history, the development of the securities business directly promote the development and expansion of the market. Securities brokerage business is buying and selling securities short acts, also known as proxy trading securities. It is one of the most basic securities company business, a securities company is the main source of revenue and the largest profit contributor. At present, China's securities company's business is also limited to areas of origin of the securities business, the primary market underwriting, secondary market brokerage and proprietary business constitute the main source of income of securities companies. On these securities business competition between companies is fierce. For modern investment banking, such as project financing, asset management, private placements and other securities companies in China rarely involved. From the development of foreign securities industry, these new business model has great room for development. Therefore, China's securities companies can create their own business brand in these new services, both to avoid the fierce competition on the traditional business, but also to bring their own profits. After joining the WTO, the development of China's securities companies must learn from developed countries, securities firms development model and advanced management experience. Pay attention to shape their own brand, updated concept of operations, to form their own personal development. Needless to say, China's securities companies urgently need to create their own brand. Brand building is one of the effective means of the financial services industry to build competitive differentiation. Brand building as China's securities companies recognized enables enterprises to get more revenue, effective way to form a lasting competitive advantage, therefore, each in different ways securities firms establish their own brand image. In this case, how will the brand theory and marketing experience in the securities industry, securities companies are combined to promote brand building, whether the securities brokerage business to promote brand building, or improve customer service system has a positive meaning.