Research On Cost Management In Design Phase Of Real Estate Development Project

In the past two years,China's real estate industry has been gradually reduced from a profiteering era to a normal level due to many factors such as national policy regulation,changes in supply and demand,and rising development costs.If real estate enterprises want to increase their profit margins,they can only work hard on costs.Although the design fee is only a small part of the total cost of the entire project operation,it determines the cost of the project.The current design units generally have “more emphasis on technology than economy”,paying attention to design effects and ignoring costs;while cost managers lack design background,it is difficult to make reverse requirements to design units,and many small and medium-sized real estate enterprises are still in the process of accounting.In the cost management stage,the prior management of the design stage is not emphasized,resulting in the occurrence of the“three super” phenomenon.Based on the existing theory of cost management of real estate development projects,combined with actual cases,this paper hopes that small and medium-sized real estate enterprises will gradually form a sense of cost management,shifting the focus from the project construction stage to the design stage,and pay more attention to the project design stage.Cost management,thus innovating the theory and method of cost management,enables the real estate enterprises to achieve a healthy development of the cost management level,thereby helping enterprises to improve the return on investment.This paper uses the literature research method and the case analysis method to deeply analyze the relationship between the theory of value engineering,quota design,concurrent engineering and cost management in the design stage,summarizes the advantages and disadvantages of each basic theory,and combs the real estate project development process and the cost of each process.In order to find the key nodes of cost management in the design phase,and expound the characteristics of cost management in the design phase of real estate development projects,according to the dynamics of cost management in the design phase,multi-sectoral synergy and the complementary characteristics of technology and economy,according to the current real estate enterprises The management method analyzes and summarizes the ideas of cost management in the design stage of real estate development projects,analyzes the problems existing in the cost management of FL projects in the design stage,and gives specific improvement measures,which can provide reference for the follow-up development projects of the enterprise.Because small and medium-sized housing enterprises are limited by factors such as development scale and capital,it is difficult to quickly and in-depth study and study the cost management methods applicable to the enterprise,so as to immediately feedback the implementation effect to the total cost cost.This paper provides a reference for the implementation of cost management in the design phase by the same type of real estate development projects through various aspects.