| Nowadays,with the development of our tourism market,the number of scenic spots is increasing,and the competitiveness among scenic spots is increasing.Many studies show that tourists’ perceived value and place attachment are the antecedent variables of tourists’ loyalty,satisfaction and environmental behavior.Taking Wuyuan as an example,this paper fully studies the level of tourists’perception value and place attachment to tourist destinations,and puts forward the relationship model between tourists’perceived value and place attachment from the micro-dimension.Firstly,this paper comprehensively analyses the research status of tourists’ perceived value and place attachment at home and abroad,and explores the tourists’ perceived value scale and place attachment scale on the basis of relevant literature.Secondly,with the tourist perceived value as the independent variable and the place attachment as the dependent variable,this paper explores the correlation between the various dimensions of tourist perceived value and the various dimensions of place attachment,and constructs the relationship model.Based on literature research,this paper compiles questionnaires on the basis of expert recommendations.A total of 600 questionnaires were issued and 488 valid questionnaires were collected.The valid data were analyzed by SPSS and AMOS statistical software.The conclusions are as follows:(1)From the perspective of dimension composition,the six dimensions of tourists’perceived value and two dimensions of place attachment are analyzed.(2)From high to low,the perceptual value of Wuyuan tourists is ranked as brand value,cost value,service value,environmental value,emotional value and functional value.(3)Tourists’place attachment to Wuyuan is relatively low.In the two dimensions of place attachment,place identity is more important than place dependence.(4)The model of tourists’perceived value and place attachment fits well,and the path coefficients between the latent variables are obtained,which are basically consistent with the assumptions.The environmental value,emotional value,brand value and cost value of tourists’perceived value have a significant impact on place dependence and place identity,while the perceived functional value and service value have no significant impact on the two dimensions of place attachment.(5)There are no significant differences in the dimensions of perceived value and place attachment of tourists of different genders.There are significant differences in functional value,brand value,cost value,place dependence and place identity among tourists of different ages,but there are no significant differences in other variables.There are significant differences in service value between tourists of different educational backgrounds and other changes.There was no significant difference in the amount of tourists:there were significant differences in place dependence and place identity between tourists of different occupations,but no significant differences in other aspects;there were no significant differences in various variables among tourists of different monthly incomes and visiting times;there were significant differences in functional value,service value and brand value among tourists of different staying days,and there were significant differences in other aspects.There is no significant difference;tourists with different travel modes show significant difference in function value,service value and brand value,but no significant difference in other aspects.Finally,combined with the conclusions of the study,from a practical point of view,the sustainable development strategy of Wuyuan tourism is put forward. |
