Research On The Development Of Yunnan Coffee Industry Based On Value Chain Perspective

The coffee industry of Yunnan Province is at the bottom of the "smile curve" of the value chain of the global coffee industry.It has suffered from unequal treatment of interest distribution for a long time.Therefore,the Yunnan coffee industry should accelerate the optimization and upgrading of the industrial value chain and enhance the status of Yunnan coffee in the global coffee industry value chain.In recent years,the domestic and international coffee industry have developed very well in the market of fine coffee.Yunnan coffee industry should pursue production while paying attention to quality,moving towards the standardization of fine coffee,and gradually improving its status in the global coffee industry value chain.This paper analyzes the status quo of Yunnan coffee industry development and value chain through grey correlation degree and export complexity index,and proposes an optimization path.Firstly,through the literature review,the related theoretical research on value chain,sustainable food value chain and value chain status promotion is known.Based on the previous research,the research ideas of this paper are obtained.Then,from the aspects of production,processing,pricing and sales,the paper summarizes the development of coffee industry in Yunnan Province;then analyzes the value integration and value contribution of Yunnan coffee industry value chain by using the upper,middle and lower reaches of the value chain further.From 2008-2017,based on six relevant indicators affecting the development of the value chain,using the gray correlation analysis method to empirically analyze the six impact factors in the value chain to find out which index factor are more important to the value of the Yunnan coffee industry value chain in the international coffee industry.Then quantitatively analyze the value-added links of the Yunnan coffee industry value chain to find out the high and low value-added links.At the same time,the export complexity index is used to measure and compare with the world’s major coffee producing countries to measure the status of Yunnan coffee in the global coffee industry value chain.Finally,according to the results of theoretical analysis and empirical research,this paper puts forward feasible suggestions on optimizing the layout of the value chain of Yunnan coffee industry.