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Research On Yunnan Coffee Industry Development Strategy

Posted on:2015-10-29Degree:MasterType:Thesis
Country:ChinaCandidate:L HuFull Text:PDF
GTID:2309330431969950Subject:Senior managers of business administration
Abstract/Summary:PDF Full Text Request
Coffee is one of the three drinks in the world, second only to oil in the world’s second-largest trading goods. Coffee industry abroad has developed over1000years. Yunnan coffee tree since1902Tian French missionary priest in Dali, Yunnan Bingchuan Zhu bitter pulling kinds Dir, planted more than100years of history. In recent years, the fast development of the coffee industry in Yunnan, the expansion of planting area of more than30million acres in2008to more than140acres rapidly at the end of2013. Yunnan has now become the country’s largest coffee plantation, coffee production base of China plays an important role in the production of coffee. Moreover, the current Chinese coffee consumption accounts for only about5%of China Coffee mature consumer market, about95%of the next great consumer market has yet to be developed, which is the development of the coffee industry in Yunnan golden opportunity.This article describes the world coffee industry, the coffee industry in Yunnan, the basic situation of consumption, describes the development of Yunnan arabica coffee industry natural conditions have, location, experience and other advantages, as well as historical opportunities and favorable conditions of the industry’s current development, analysis of the Yunnan coffee industry in the Development of backward technology, processing lag and other issues, and puts forward the development of Yunnan coffee industry in the new situation should increase investment in science and technology, strengthen the standardization of production management, the development of large-scale cultivation, coffee finishing enterprise support and other countermeasures. Find relatively objective basis for the future development of the coffee industry in Yunnan, to provide the advice and suggestions for the development of the coffee industry in Yunnan Province.
Keywords/Search Tags:Yunnan Coffee, The Coffee Industry, The Status Quo, DevelopmentStrategy, Opinion
PDF Full Text Request
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