Study On Optimization Of Tourism Products Of Wuyuan Cole Flower

With the development of China's economy,the continuous increase of residents' discretionary income and the increase of holidays,tourism consumption has become an indispensable part of people's lives.In addition,the Golden Week reduced the increase in small holidays,resulting in more scattered holidays,so that the middle and short distance tourism will become the normal state of urban residents.The flower viewing tour is not only a seasonal tourist hotspot but also a leisure demand for middle and short distance travellers.It has become a tourism product that cannot be ignored in the current tourism market.Since 2007,Wuyuan has used the rural cole flower resources to develop flower-seeking tourism and achieved good economic and social benefits.However,due to the lack of innovation in Wuyuan cole flower products and the increasing number of similar flower viewing villages in recent years,in recent years,there have been problems such as traffic congestion,less play items,poor experience and a drop in the number of receptionists.There is less research on the tourism of Wuyuan cole flower in the academic circles,which cannot meet the local economic needs of flower viewing.In view of this,this paper tries to study the Wuyuan cole flower viewing tourism products from the perspective of optimization,using "RMP theory","tourism life cycle theory" and "innovation theory".Firstly,the analysis of Wuyuan tourism resources shows that there are three kinds of resources: CCD,landscape farmland(EBK)and architectural heritage(FAA).Cole flower sea is both a flower resource and a component of landscape farmland.Travel Resources.This thesis adopts the expert consultation method,and consults with the university tourism professional professors,travel agencies and scenic spot managers,and assigns them according to the Classification,Survey and Evaluation of Tourism Resources(GBT18972-2017),and concludes that Wuyuan tourism resources belong to the fourth-level resources,and It is unanimously believed that cole flower viewing is a hot spot for spring tourism in Wuyuan.Secondly,it analyzes the characteristics of tourists and the behavior of flower viewing.It is found that the tourists of cole blossoms have the characteristics of“young,high education,low-income income and urban residents”.It reflects the characteristics of “group flower viewing,network sharing,and keen experience”.Then,it analyzes the vertical and horizontal,flower viewing routes,product optimization conditions and related reception data of Wuyuan tourism products,and finds that Wuyuan cole flower products are in the“stagnation”of the life cycle.At the stage,it is urgent to carry out optimization and upgrading.Finally,when surveying tourists' satisfaction with flowers,it is found that in recent years,the cultural connotation of Wuyuan cole flower tourism products is lacking,the experience of play is poor and the landscape difference is small.At the same time,through the analysis of the data of “Sauna Satisfaction”,the satisfaction of tourists' flower appreciation is highly correlated with price,ecological environment,activity experience,infrastructure perfection and flower sea scale,and with the gender of tourists.There is no significant correlation between the source of the source and its income.Based on the characteristics of Wuyuan cole flower tourism products and the analysis results of tourists' flower viewing data,this paper proposes optimization ideas from four aspects.Firstly,it puts forward the principle of“experience,innovation and the importance of cole flower in Wuyuan tourism product system”.Secondly,it is proposed that “the existence of cole flower tourism product life cycle and tourism consumption upgrade”is the basis for optimization of this paper;Take measures such as“designing a flower viewing product system,refining flower language,designing flower farming activities and cultivating multi-color cole flower” to optimize products.From the aspects of“improving service quality,hotspot marketing promotion and regional resource sharing”,the optimization measures of scenic spots are proposed.Finally,this paper proposes optimization guarantee from three aspects: “policy support,cultural cultivation and improvement of facilities”.