Research On The Improvement Of Performance Management Of Marketing Personal Of Dongrun Power Supply Company

With the continuous deepening of the reform of state-owned enterprises,the power market introduces a competitive mechanism on the power-selling side and implements market access.The market position of power supply enterprises faces many challenges.To maintain its advantages in the ever-changing market competition,Dongrun Power Supply Co.,Ltd.must follow the trend of reform,continuously optimize management processes and adjust competition strategies.The marketing personnel bear all the services of the power supply enterprise to the customer,and uphold the enterprise tenet of “the people's electricity industry for the people” and serve the customer's first line.The effectiveness of marketing staff is directly related to the business performance,brand image and quality service of power supply companies.The performance management improvement research of marketing staff of Dongrun Power Supply Company has important practical significance and practical value.This paper uses literature research method,interview method and other research methods,and applies performance management theory and method to study and analyze the status quo of marketing management of Dongrun Power Supply Company.This paper first introduces the general situation of Dongrun Power Supply Company and marketing personnel,and analyzes the problems existing in the performance management of marketing personnel,including the existence of deviations in the understanding of performance management by marketers in performance management operations,the lack of scientific and incomplete performance indicators,and assessment.The implementation of responsibility is not in place,the lack of communication in the performance process,the application of performance results arerelatively simple,and the interviewers' views on performance are recorded.The author puts forward the improvement ideas and improvement principles for the above problems.It is guided by the company's strategic development goals and takes the personal development of employees as the direction to realize the scientific and practical performance of marketing personnel performance management.Adhere to the combination of theory and practice,use the Balanced Scorecard to break down the company's strategy from four aspects: finance,customer,internal operation,and personal learning improvement,and extract the key performance indicators of marketers.Through the analysis of the marketing staff's work content,combined with the marketing staff's job responsibilities and work nature,fully decompose the monthly and annual key tasks,according to the "company level,department level,post level" to determine the importance of the work,clear the assessment objectives,ensure marketing The personnel assessment indicators are consistent with the company's overall business performance.For the first-line personnel of power supply marketing,based on the traditional work of marketing,the standard work points are set up on the classification of marketing tasks,difficulty level and technical content on the basis of traditional marketing work to ensure that the performance management of marketers is more scientific and reasonable..At the same time,aiming at the implementation measures of marketing personnel performance management,it proposes improvement suggestions from three aspects: clearing performance manager's job responsibilities,improving management process and communication mode,and formulating safeguard measures from three aspects:culture,system and organization.The full text proposes a set of scientific and reasonable improvement programs for the performance management of marketing staff of Dongrun Power Supply Company.Through the improvement research on the performance management of marketing staff of Dongrun Power Supply Company,this paper lays a good foundation for improving the marketing service level of the company,improving customer satisfaction,increasing market share and accelerating the strategic goal of building a first-class energy Internet enterprise.At the same time,the marketing personnel performance management improvement program proposed in this paper hascertain general-purpose type,and can also provide reference ideas for the improvement and improvement of the performance management system of other enterprises in the power industry.