Research On Development Strategy Of XX Condiment Company

According to the data of the condiment industry in recent years,it shows that the condiment industry grows rapidly in this period,but in polarized because of the faultiness of this industry.Transformation and upgrading,planning development are the key factors to ensure the sustainable development to an enterprise.XX condiment company as one of leader companies in producing compound seasonings,chicken essence,sauce and other condiment products faces the same situation,using PEST analysis,Porter five forces analysis,SWOT analysis,research XX condiment company development strategy.match the strategy to XX condiment company,then determine the development strategy of XX condiment company.Set the overall strategic goals of the company,defined the marketing strategy,R&D strategy and production strategy.Furthermore,the guarantee measures for the implementation of the development strategy are formulated to ensure the effective implementation of the development strategy and the realization of the strategic goal of the development of the company.Through the related research of XX condiment company,it is expected to play a positive role in the development of XX condiment company.And it’s hoped that this paper can provide reference for the formulation of the development strategy or related research of the same type of condiment enterprises.