Research On Marketing Strategies For Ifant And Children Products Of GB Group

With the improvement of Chinese economy,the infant child economic role in the national economy more and more important,and the infant child industry is known as the sunrise industry of the 21 st because of its broad prospects for development.The infant child products industry in China is in rapid development at present,but still has insufficient industry standardization,low quality at the same time.Especially,the domestic brands' disadvantage is obvious in competition between the domestic and foreign brands.Goodbaby Group was founded in 1989,is currently China's largest specialized is engaged in children's products of the enterprise group.The market share of Goodbaby Group has expanded gradually,and wined the consumers' good reputation,but there is still a big gap compared with foreign outstanding enterprises,and Formulate scientific and rational marketing strategy,to further expand the market share is very important.This paper studies on GB brand,and analyzes the competitive status GB of mother and infant industry and its own strengths and weaknesses of GB brand enterprises,summed up the internal and external problems of GB products.The paper Suggests that,the GB should adhere to the concept that products and services are both important,adopting core item strategy,innovative way of bundling in terms of product strategy;adopting differential pricing strategy,riching price system in terms of price strategy;establishing and maintaining channels of maternal and child stores,expanding network electric business channel in terms of place strategy;using the appropriate forms of advertising of activity promotion and public relations promotion in terms of promotion strategy;providing precipitation and parent-child services to cultivate loyal customers in terms of service strategy.