Research On The Integration Strategy Of Informatization And Industrialization Of X Company In The Fast Moving Consumer Goods Industry

"Integration of information and industrialization"refers to the deep integration of industrialization and information.It is a high generalization of industrialization promoting the development of information and information promoting industrialization.At present,our country is still in the initial stage of integration of information and industrialization.Enterprises are facing many difficulties and problems in the reform and innovation under the background of integration of information and industrialization.It is particularly necessary to study the strategic management of enterprises through integration of information and industrialization around the requirements of new industrial revolution such as intelligent manufacturing and industrial 4.0.This study investigates the current situation and development of the integration of the information and industrialization at home and abroad.Taking X company of the fast-moving consumer goods industry as a typical research object,it carries out the research on the integration strategy of X company of the fast moving consumer goods industry.To evaluate the current situation and capability of enterprise's integration,because there is no model and specific method to evaluate the capability of integration,this paper focuses on a maturity model for X company's integration,divides the maturity into five different levels,and gives specific criteria.On this basis,it focuses on three modules such as market customer capability,value chain driving ability and business leverage ability,have evaluated 12 capabilities of X enterprise's integration,and made clear the necessity of X company's implementation of integration strategy.On the basis of maturity evaluation of integration,combining with Porter's Five Forces Analysis Model,this paper puts forward the strategy of integration of X company,studies and presents a business objective decomposition method based on vertical thinking,and puts forward three major goals of X company's future development:demand creation,demand fulfillment and digital infrastructure,which ensures the feasibility of X company implementation of integration strategy.This paper studies the overall implementation plan of X company's integration strategy,and divides it into five-year action plan in detail.It gives a specific implementation roadmap.Based on the three modules of X company's integration strategy:demand creation,demand fulfillment and digital infrastructure,12 specific measures with seven major themes are given in the five-year action plan based on vertical thinking.At present,there are few literatures on the application of integration of information and industrialization to strategic research in the fast-moving consumer goods industry,and there is no corresponding tools and research methods.Therefore,the research in this paper has good application value,prospective and innovative.