| With the development of the national economy and the acceleration of urbanization,housing sales prices have risen sharply,and the real estate industry has entered a stage of rapid development.The rising housing prices have brought challenges to the people’s livelihood of the national housing.The government has introduced a number of regulation policies for real estate enterprises to stop all kinds of real estate speculation and speculative purchases,so that real estate enterprises are faced with overdraft of demand purchasing power,excessive real estate investment,Higher sales area and more cautious monetary policy risks;at the same time,due to the long development cycle of real estate enterprises and the low security of the capital chain,the financial risks they face are further increased.This requires real estate companies to strengthen the management of financial risks,effective financial risk assessment and prevention to avoid or reduce financial risks.Therefore,the evaluation and prevention of financial risk of real estate enterprises is the main content of this paper.Based on the relevant research at home and abroad,this paper analyzes the main financial risks and causes of real estate enterprises by using the relevant basic theories of real estate enterprises,risk management and financial risk management,and proposes real estate enterprises based on the status quo of their financial risk management.Financial risk management mainly has problems such as unclear responsibilities,scarce professional talents,imperfect mechanisms,lack of scientific financial risk assessment,and lack of flexibility in financial risk prevention.According to the solvency,operational capability,profitability and development capability of real estate enterprises,combined with their financing risks,investment risks,cash recovery risks,operational risks and income distribution risks,14 evaluation indicators are selected,and the factor analysis method is used to construct real estate enterprise finance.Risk assessment model.According to the empirical results and the problems existing in the financial risk management of real estate enterprises,the financial risk prevention and control measures are proposed for real estate enterprises.In general,measures to enhance awareness,define division of responsibilities,establish and improve mechanisms,establish assessment systems,and cultivate specialized talents are adopted.Specifically,in terms of fundraising,measures such as broadening financing channels and maintaining a reasonable capital structure,strengthening the feasibility analysis of investment activities in investment,scientifically and rationally combining investments,and strengthening cost control measures;enhancing asset liquidity in cash recovery Strengthen measures for sales remittance management;adopt effective sales strategies in the operation,scientifically formulate operating budgets;adopt stable and continuous income distribution policies and reduce cash distribution in terms of income distribution. |
