Research On Optimization Of Customer Manager System Based On Competency Model

Is the banking customer manager system in the process of developing and perfecting constantly,the products under the fierce market competition in the banking industry,puts forward new requirements to organize the implementation of customer manager system,only by constantly improve the overall quality,customer manager will be able to adapt to the changes of internal and external environment of banking industry,to rely on learning new knowledge and better customer service work.There are some problems in the implementation of the current customer management system,which requires us to build a new model of customer management system,so as to promote the bank’s customer management system to be more suitable for the development status of the banking industry,and to promote the customer manager to improve work performance and customer satisfaction.This paper takes the customer manager management of tianjin agricultural bank as the research object and constructs a new customer manager management system based on competency theory.This paper is divided into six parts,mainly including the following contents:the first part is the introduction,which mainly describes the research background of this paper and the research significance of this subject.Some methods and methods adopted by the research and research ideas are briefly introduced,and the innovation of this paper is briefly introduced.The second part is related theory overview.This paper expounds the concept and theory of customer manager system,the theory of bank marketing system,the theory of customer manager system and the ideas of competence,briefly introduces the research situation and main ideas of the theoretical field,points out the direction of this subject’s research,and clarifies the research focus and difficult problems.The third part is to summarize and analyze the current situation of the customer manager of Tianjin Agricultural Bank and the problems in the work,and analyze the reasons for this problem from the deep level.The fourth part is the analysis of the management requirements of the customer manager of Tianjin Agricultural Bank on the basis of competency model,formulating the related investigation structure,constructing the competency model,and analyzing the difference of the competence quality of the customer manager according to the competency model.The fifth part is based on the competency model,and designs the management scheme of the customer manager system of Tianjin Agricultural Bank,which focuses on the management purpose and the design management plan.The sixth part is the conclusion and expectations for the future.Conclusion:using the gap of competence quality,we can get the needs to manage the improvement of the customer as far as possible,and divide the customer manager training into three types of training types:Senior Customer manager post,intermediate customer manager post and primary customer manager post.With the help of the new model,the actual competence of the staff and the quality of the competency model are compared and analyzed,and the existing gap is obtained,which will be the basis of management optimization and improve the working skills.