Financial Risk Analysis Under The Light Asset Operation Mode Of Retail Industry

With the development of commerce,there are more and more elements of competition among enterprises.Modern management guru Peter Drucker once said that the competition among enterprises today is not the competition between products and services,but the competition of business models.Therefore,how to choose the business model and how to take advantage of the business model has become a new idea for competition among modern enterprises.Among the many business models,the light asset operation model is favored by business people.Through the light asset operation model,companies relying on scientific research and innovation or marketing operations can gain a foothold and even open up new situations.These companies abandoned the previous concept of focusing on "heavy assets",actively developed the advantages of "light assets",and invested in innovation in intangible assets such as management methods,customer resources,private brands,human capital and process systems,and became the leader in the industry.The retail industry has encountered a cold winter in the industry,and the industry's head enterprises have begun to test the water-light asset operation model.The retail company Suning Tesco has an offline sales channel that goes beyond its peers,but in recent years it has faced an embarrassing situation of bleak management.Since the implementation of the light asset operation model,it has begun to focus on operations,reduce inventory,invest in logistics,integrate supply chains,and upgrade and upgrade offline stores;it is innovative in marketing,actively builds online e-commerce platforms,and proposes 020 strategies to create The concept of "cloud business" is centered around the retail multi-distribution.Retail companies rely on the unique asset structure of the light asset operation model to create new financial risks.This paper explores the financial risks caused by Suning Tesco because of the business model,and gives some inspiration and reference to other retail enterprises that implement the light asset operation mode.Structurally,this paper first introduces and combs the relevant theories of light asset operation mode and financial risk,including the concept and characteristics of light asset operation mode,classification and application in retail enterprises,as well as definition,cause and analysis of financial risks.Methods and circumvention methods.Then,in the case introduction,the paper analyzes the motivations and strategies of Suning Tesco's light assetization,and analyzes the development and business background of Suning Tesco in the retail industry,and analyzes its performance under the light asset operation mode,followed by financial statements and financial indicators.The analysis system comprehensively discusses and evaluates the financial risks of Suning Tesco.Then it studies the financial risks of Suning Tesco's operation of light asset operation mode,and puts forward some measures for financial risk prevention and control.Finally,the financial risks arising from Suning Tesco are extended to retail enterprises that implement the light asset operation model,and they provide insights on how to avoid financial risks.