Financial Performance Evaluate On Light Assets Operation Mode Transformation Of Retail Business

There are many enterprises in the retail trade,which still rely on the model of asset input blindly,which has a great negative impact on cash flow and profit.Under such a huge competitive pressure,how to abandon the heavy assets mode and find a more stable,high-speed and lasting development mode is particularly important.Therefore,if we want to be invincible in competition and achieve rapid expansion of assets,we need to explore the transformation of profit mode and business mode,and get rid of asset heavy-duty and take light assets.The light assets operation and operation of retail industry can be inspired from the light assets operation of the real estate industry,that is,it does not participate in all the processes of the retail industry,and plays one or two roles in the whole operation chain.So specifically,how to abandon the model of heavy assets and take the light asset model in turn,this paper will study and explore the problem.According to the asset light business model as the core,first introduced the research background,research significance,research status at home and abroad,the technical route of basic content,and then introduces the related concepts and theories,and then introduces the main characteristics of heavy asset mode and asset light mode and their mode,and the necessity of transformation in the retail industry for review,once again proposed the implementation way of transformation of asset light business model of the retail industry,and cooperation on the resource integration way,e-commerce and enterprise way way of comparison and selection.In the end of the paper,SuNing as a case study,points out the operation mode of heavy assets under SuNing's predicament,combined with the feasibility of the proposed asset light strategy and implementation of security,take analysis on the changes of main financial indexes before and after the company's asset light model were also compared with the financial performance of SuNing and Shanghai nine hundred,Xinhua and other enterprises,the operation performance of the asset light model of Su Ning have favorable effect conclusion.